首页
登录
职称英语
In this age of ad clutter and junk mail, entrepreneurs are finding that one
In this age of ad clutter and junk mail, entrepreneurs are finding that one
游客
2025-03-22
26
管理
问题
In this age of ad clutter and junk mail, entrepreneurs are finding that one of the easiest ways to connect with customers is to moonlight(兼职)as a publisher. Newsletters remind clients you’re still there, help spark repeat business, and sometimes can be used to attract new clients.
Newsletters are certainly catching on. The Standard Periodical Directory counts more than 4,000 of them and estimates the number grows 15% a year. Maybe that’s because it’s not hard: All you need is a little cash and creativity.
First, obviously, decide what to say. Stick to useful information, as opposed to self-promotion. Can you offer tips unavailable elsewhere? How about new ways to use an old product? As for design, software programs such as Adobe PageMaker provide templates(模板)for the do-it-yourself. Or you can hire a professional out of the Yellow Pages or off the Web. They’ll do the design work, write the copy, and even do the mailing. Expect to spend about $ 1 per copy, including postage, for a run of several thousand; unit costs drop as the press run increases.
Newsletters also can be published on the Web or sent via e-mail, but beware: Experts say unsolicited(未被请求的, 主动提供的)e-mail is far less effective than a physical publication. In either case, aim for people who will find it genuinely useful and interesting. "If you don’t send it to the right people, it just gets thrown out," says Paul Swift, editor of The Newsletter about Newsletters.
A poorly designed newsletter, or one rife with errors, is worse than no newsletter. A newsletter should not be seen as a substitute for efforts to expand your existing customer base. "You still need to try to get yourself mentioned in real news media,’’ advises Laura Ries, of the Ro-swell marketing firm Ries & Ries Inc.
A well-executed newsletter can work wonders. Consider the one Lisa Skriloff, owner of New York’s Multicultural Marketing Resources Inc. , puts out. Every two months, Skriloff spends several days—and several thousand dollars—producing Multicultural Marketing News, a four-page newsletter filled with tips on reaching minority consumers. "It helps position my company as an expert in the field," Skriloff says. She also distributes the newsletter at conferences and mails it to potential clients—outreach that generates 10% of her business. Perhaps it’s time more entrepreneurs take a page from the academics: publish or perish(毁灭, 死亡). [br] Why are newsletters becoming popular?
选项
A、Because they are easy to produce and need only a little money and creativity.
B、Because they are cheaper than newspaper advertisements.
C、Because they can provide information available elsewhere.
D、Because they do not need good designing.
答案
A
解析
细节题+词汇理解。第二段中的catch on即有“流行起来"的意思,本段最后一句讲明了原因,A的意思与其相符。
转载请注明原文地址:http://tihaiku.com/zcyy/4008481.html
相关试题推荐
Thepromiseoffindinglong-termtechnologicalsolutionstotheproblemofw
Thepromiseoffindinglong-termtechnologicalsolutionstotheproblemofw
Thepromiseoffindinglong-termtechnologicalsolutionstotheproblemofw
Inthisageofadclutterandjunkmail,entrepreneursarefindingthatone
Somepeopleviewthefindingswithcaution,notingthatacause-and-effectrelat
Somepeopleviewthefindingswithcaution,notingthatacause-and-effectrelat
Withtheoldman______theway,wehadnotroubleinfindingthatmysteriousca
【B1】[br]【B9】A、functionsB、awardsC、rewardsD、findingsD本句的意思是:“聪明的研究人员被认为是太年轻了
Maradonawill(face)apossibleprisonterm(if)(finding)guilty(on)theshoot
Hehadtrouble(findingout)(that)thenationalpark(lay)inthecoastalarea
随机试题
LastDecember,visitorsarrivinginVail,Colo.,readytokickoffthewinte
FourStepsofLearningaForeignLanguageTheeffortsspentinhighschoollearn
Revolutionmeans______theproductiveforces.A、toliberateB、liberatedC、liberate
关于乙型溶血性链球菌特性,下列错误的是A.为G球菌,呈链状排列 B.在血琼脂平
痰饮病,症见寒热往来,身热起伏,汗少,咳嗽,痰少,气急,胸刺痛,呼吸及转侧时疼痛
A.经行头痛 B.阴痒 C.子满 D.盆腔炎 E.带下病肾阳虚,命门火衰
我国中学普遍实行的学科课程及相应的理论是()的表现。A.课程是知识 B.课
在我国,严禁将社会保障基金投入证券市场。( )
李某与张某为邻居,因李某笑话张某才30岁就掉了大量头发,像个老头,张某便将李某打
管道系统及配件安装属于建筑管道安装工程的()。A.分部工程 B.子分部工
最新回复
(
0
)