首页
登录
职称英语
Two-way Discussion (4-5 minutes) We’ve been talking about an advertiseme
Two-way Discussion (4-5 minutes) We’ve been talking about an advertiseme
游客
2025-02-19
48
管理
问题
Two-way Discussion (4-5 minutes)
We’ve been talking about an advertisement you found interesting and now I’d like to discuss with you one or two more general questions related to this. Let’s consider first the topic of the advertising industry as a whole.
Why do you think that some people become annoyed with advertising? Would you agree that advertising can be irritating? Why?
How effective do you think the medium of advertising is? Why?
What changes have there been in the way products are advertised and promoted over the last decade?
Now let’s talk about advertising and social issues.
Advertisements for social issues such as drink driving often use graphic images to convey their message. What in your opinion is the impact of these types of advertisements?
Increasingly, a number of charities are utilizing advertising and marketing as a method of promoting their causes. How effective do you think these types of campaigns are?
Some people feel that using celebrities to back a particular cause or social issue is a very effective way to encourage public support of that cause. What’s your opinion?
选项
答案
I think the reason why people get annoyed with advertisements is due to the fact that they are everywhere: on the bus, on the train, on the television, on the radio, on the internet. It sometimes feels like advertising is never-ending, so I think a lot of people find this really intrusive, repetitive and well just boring, as a lot of ads are not well designed or thought out and seem basic and boring.
That’s the funny thing: it’s effective in many ways. I think it has a role in making people aware of new and innovative products and services and in that way it is very effective. However I think some types of advertising are more effective than others, such as targeted advertising to a particular demographic, or even more subtle types of advertising such as sponsorship and product placement. There are many different methods of advertising.
Well, as I mentioned I think the industry is evolving in the sense that it is finding more subtle ways to express advertising messages. For instance, product placement in popular television shows or movies is growing in popularity. Sponsorship of anything from a radio show to the Olympic Games is another change which has become more and more popular over the last ten years. Also, formats of advertising have had to change as lots of people have in many ways gone online for their main media source, so ads on websites and bogs are now commonplace. I’m sure there will be more changes in future, too.
I think when these types of advertisements first came on television, they were extremely effective because they were so shocking and people responded to them, so the effect was positive in that people definitely thought twice before drinking alcohol and then getting into their cars to drive home. However, over time I believe people have become quite desensitized to these images, particularly the drink driving type ads, and they just tend to switch off. I think this has made people tired and bored of the issue.
In today’s market, everything is a product or service, and charity campaigns are no exception, so I think some of these charities who have taken on board marketing concepts or even used professional agencies to take care of their branding have been very clever. These campaigns can be incredibly effective, because they use advertising and marketing psychology to build awareness of an issue and accordingly, turn that awareness into donations and so on. Nowadays, charities have to compete for our attention just like any other business.
My opinion is that celebrity endorsements of a cause are free, as long as they believe in and understand what it is they are backing. For instance you can’t have a celebrity standing up and supporting an anti-fur campaign and then being photographed the next day wearing a fur coat, as it has zero credibility. That’s an extreme example, but I guess what I’m trying to say is that a lot of these celebrities who endorse a cause don’t actually know anything about it, nor do they live their lives according to the cause. So I think charities have to be very careful about who they approach for this type of role.
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3963712.html
相关试题推荐
3.PART3Discussiontopic:LearningExamplequestions:•Howdostudentslearn
3.PART3Discussiontopic:FriendshipExamplequestions:•Whatarethemostim
Two-wayDiscussionWe’vebeentalkingaboutanewspaper/magazinewhich
IntroductionandInterview(4-5minutes)Introduction(compulsory)I
Two-wayDiscussionWe’vebeentalkingaboutsomethingnaughtyyoudida
Two-wayDiscussionWe’vebeentalkingaboutalawyouwouldliketosugg
Two-wayDiscussionWe’vebeentalkingaboutanoutdooractivityyouenjo
Two-wayDiscussionWe’vebeentalkingaboutafamouspersonwhomyouwou
IntroductionandInterview(4-5minutes)Introduction(compulsory)I
Discussiontopics:TheinternetExamplequestions:Whydosomepeoplefindthei
随机试题
ThenewdesignsoftheChristmasstampsarealwayswaitedforwithkeen______.A
Duringthe1992presidentialcampaign,HillaryRodhamClintonobserved,"Our
对于STM-1,每帧有多少个字节()A.9×290 B.8×290 C.9×
患者,男性,45岁。左下腹胀痛,脓血便2个月,伴大便变细,查体无异常。此时首选的
不属胃溃疡胃镜下特点的是()A.溃疡呈圆形或椭圆形 B.溃疡直径一般<2
3698512576302604798A.0 B.1 C.2
无论是天然的还是养殖的,水产品产量都应包括( )。A.海水鱼类 B.海水藻类
(2018年真题)甲客运公司与乙旅行社2010年开启深度战略合作,联合推出“车票
根据《大气污染物综合排放标准》,露天煤堆场产生的煤尘应执行的排放指标是( )。
某开发商开发的住宅价值7000万元,其中已售出价值5000万元住宅,开发商将此笔
最新回复
(
0
)