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[img]2014m3s/ct_etoefm_etoefspeakc_0627_20138[/img] [originaltext]The professor
[img]2014m3s/ct_etoefm_etoefspeakc_0627_20138[/img] [originaltext]The professor
游客
2025-02-06
34
管理
问题
The professor and the student discuss two solutions to the student’s problem. Describe the problem. Then state which of the two solutions you prefer and explain why.
You may begin to prepare your response after the beep. Please begin your response after the beep.
Please Listen Carefully.
Now listen to part of a talk in a United States marketing class.
Professor
One of the odd things about some business organizations is that they spend so much money to lure new customers and spend so little to keep them after they’ve been landed. It just doesn’t make sense. Taking customers for granted is routine in some larger organizations, where mere their size generates an attitude of indifference.
Loyal customers are an organization’s only protection against bankruptcy, and losing them because of neglect or indifference is downright sinful. Not only do satisfied customers continue to fatten the till; they often encourage others to buy. This is advertising that doesn’t cost a penny. And although there are always problems in giving good service to customers, maintaining their patronage isn’t all that difficult. It’s a matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus, giving just a little more than you have to can often set you above the competition.
We said there are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there are many slip-ups: unreasonable delays in filling orders, shipping the wrong merchandise, failing to answer letters promptly, and so on.
Sometimes these errors or failures can’t be helped. For example, if you can’t get parts because of material shortages or a transportation strike, customers may be denied the goods they’ve ordered. And not infrequently the customer is to blame—for example, failing to clearly identify the article or service required.
Yet no matter who is at fault, customers whom you value highly should generally be given the benefit of any doubt. Note that we said customers whom you value "highly. " The old saw that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally get more attention than those who buy infrequently and have to be badgered to pay what they owe. However, you have to make the assumption that all customers are good unless proven otherwise.
选项
答案
According to the professor, in order to gain the required job experience, students can find a job while studying. Firstly, they can do part-time jobs after school, on weekends or during vacations. They can find opportunities through websites, newspapers and job markets. They can also visit some companies’ and agencies’ websites to see whether they need part-time assistants or trainees. Secondly, they can apply for voluntary jobs to develop new skills, gain valuable experience and meet new people so that they can add some experience to their CVs which will be of some help for their future job-hunting.
In my opinion, gaining job experience is necessary for undergraduates. Firstly, nowadays, employers are very practical, they want to hire experienced applicants to save cost and time for their vocational training. Secondly, students with job experience are easy to adapt to the new working conditions and work efficiently, which is good for them to improve their performance within a short period of time. It is quite important to give the leaders a positive impression.
解析
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