首页
登录
职称英语
Many firms fail because when they begin exporting they have not researched t
Many firms fail because when they begin exporting they have not researched t
游客
2025-01-13
25
管理
问题
Many firms fail because when they begin exporting they have not researched the target markets or developed an international marketing plan. To be successful, a firm must clearly define goals, objectives and potential problems. Secondly, it must develop a definitive plan to accomplish its objective, regardless of the problems involved. Unless the firm is fortunate enough to possess a staff with considerable expertise, it may not be able to take this crucial first step without qualified outside guidance.
Often top management is not committed enough to overcome the initial difficulties and financial requirements of exporting. It can often take more time and effort to establish a firm in a foreign market than in the domestic one. Although the early delays and costs involved in exporting may seem difficult to justify when compared to established domestic trade, the exporter should take a more objective view of this process and carefully monitor international marketing efforts through these early difficulties. If a good foundation is laid for export business, the benefits derived should eventually outweigh the investment.
Another problem area is in the selection of the foreign distributor. The complications involved in overseas communications and transportation require international distributors to act with greater independence than their domestic counterparts. Also, since a new exporter’s trademarks and reputation are usually unknown in the foreign market, foreign customers may buy on the strength of the distributing agent’s reputation. A firm should therefore conduct a thorough evaluation of the distributor’s facilities, the personnel handling its account, and the management methods employed.
Another common difficulty for the new exporter is the neglect of the exporter market once the domestic one booms too many companies only concentrate on exporting when there is a recession. Others may refuse to modify products to meet the regulations or cultural preferences of other countries. Local safety regulations cannot be ignored by exporters. If necessary modifications are not made at the factory, the distributor must make them, usually at a greater cost and probably not as satisfactorily.
If exporters expect distributing agents to actively promote their accounts, they must be trained, and their performance continually monitored. This requires a company marketing executive to be located permanently in the distributor’s geographical region. It is therefore advisable for new exporters to concentrate their efforts in a few geographical areas until there is sufficient business to support a company representative. The distributor should also be treated on an equal basis with domestic counterparts. For example, special discount offers, sales incentive programmes and special credit terms should be available. [br] New exporters often make the mistake of ignoring the export market when______.
选项
A、distribution costs are too high
B、their product is selling well at home
C、there is a global economic recession
D、distributors cannot make safety modifications
答案
B
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3911383.html
相关试题推荐
Initseverydaylife,Italyisverymuchtheman’sworld.However,becauseo
Initseverydaylife,Italyisverymuchtheman’sworld.However,becauseo
[originaltext]Becauseofitswidespreadusegeographically,andbecauseoft
[originaltext]Becauseofitswidespreadusegeographically,andbecauseoft
[originaltext]Theydecidednottoholdthereceptionbecauseofthestormwarni
[originaltext]Theydecidednottoholdthereceptionbecauseofthestormwarni
[originaltext]IhavetopolishupmyFrenchforthenegotiationbecauseithas
[originaltext]IhavetopolishupmyFrenchforthenegotiationbecauseithas
Itisdifficulttogiveadescriptionof【C1】______becausetheyvaryfromstat
Itisdifficulttogiveadescriptionof【C1】______becausetheyvaryfromstat
随机试题
Ihatetoseetherepulsivesightsincommercialsaboutcoldremedies.A、soothing
Sincetheearlynineties,thetrendinmostbusinesseshasbeentowardon-demand,
[originaltext]M:Lookatalltheequipmenthere.Theymustbeusedforsomekin
Excessivesugarhasastrongmal-effectonthefunctioningofactive【C1】o___
监理工程师控制建设工程进度的技术措施是指()。A.建立工程进度报告制度及进度
下面哪一种电气装置的房间可以采用三级耐火等级?( )A.设有干式变压器的变配电
成年人食管异物最常见的原因A.牙齿缺如囫囵吞下 B.进食时哭闹、说笑 C.喉
测量人口出生和自然增长的指标有A.出生率、终生生育率、婴儿死亡率、净再生育率、人
Austin-Flint杂音是指A.主动脉瓣关闭不全所致,在主动脉瓣区听到的舒张
我国教育心理学家认为,学生的学习分为()。 A.归属学习 B.符号学习 C
最新回复
(
0
)