首页
登录
职称英语
Some consumer researchers distinguish between "rational" motives and" emotio
Some consumer researchers distinguish between "rational" motives and" emotio
游客
2025-01-01
34
管理
问题
Some consumer researchers distinguish between "rational" motives and" emotional" motives. They use the term" rationality" in the traditional economic sense that assume that consumers behave rationally when they carefully consider all alternatives and choose those that give them the greatest utility (i.e. satisfaction) in a marketed context. The tern "rationality" implies that the consumer selects goods based on totally objective criteria, such as size, weight, price, and so on. "Emotional" motives imply the selection of goods according to impersonal or subjective criteria—the desire for individuality, pride, fear, affection or status.
The assumption underlying this distinction is that subjective or emotional criteria do not maximize satisfaction; therefore, it is reasonable to assume that consumers always attempt to select alternatives that, in their view, serve to minimize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based on the individual’s own needs as well as on past behavior, social, and learning experiences. What may appear as irrational to an outside observer may be perfect rational within the context of the consumer’s own psychological field. If behavior did not appear rational to the person who undertakes at the time that it is undertaken, obviously he or she would not do it. Therefore the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far as to suggest that emphasis of "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act on not from subconscious drives but from rational preferences. [br]
选项
答案
act on→on
解析
动词搭配错误。act on意为“对……有效,按……行动”,例如:This medicine acts on the heart. (这药对心脏有效。)本句意为:他们声称消费者有意识地做,以获得最大利益,将损失降到最低,他们的行为是受到潜意识的驱使而非理性的选择。从前一个分句可以看出,act所在部分的内容就是“行动”的意思,故删除on,这与前面的act用法相同。
转载请注明原文地址:http://tihaiku.com/zcyy/3893859.html
相关试题推荐
Someconsumerresearchersdistinguishbetween"rational"motivesand"emotio
Someconsumerresearchersdistinguishbetween"rational"motivesand"emotio
Someconsumerresearchersdistinguishbetween"rational"motivesand"emotio
Someconsumerresearchersdistinguishbetween"rational"motivesand"emotio
Someconsumerresearchersdistinguishbetween"rational"motivesand"emotio
[originaltext]OnNovember12,theexchangeratebetweentheJapaneseyenand
[originaltext]OnNovember12,theexchangeratebetweentheJapaneseyenand
Researchersinmanycountrieshaveobservedthatmiddleclasschildrenasagr
BetweentheeighthandeleventhcenturiesA.D.,theByzantineEmpirestagedan
BetweentheeighthandeleventhcenturiesA.D.,theByzantineEmpirestagedan
随机试题
[originaltext]Whenmyinterestshiftedfromspacetothesea,Ineverexpec
Writeashortessaybasedonthepicturebelow.Youshouldstartyouressaywith
材料强度测定值分别为21.0、23.4、19.2、19.06、20.4、21.6
数字表中第4列与第6列相同数字的符号是:A.¥□ B.*U C.♀
可引起食欲和体重增加,但适用于伴有明显焦虑及失眠的抑郁症患者的药物是A.阿普唑仑
苏醒公司原来的主营业务是线下家电连锁大卖场,在京西、淘淘等互联网公司的冲击下,该
项目决策分析与评价中,应该首先从认识( )入手去识别风险因素。A.风险的分类B.
根据《安全预评价导则》(AQ?8002—2007),下列关于安全评价描述内容中,
天然花岗石具有( )的特性。A.强度高、吸水率较大 B.强度高、吸水率极小
目的是减弱压缩机排气的周期性脉动,稳定管网压力,同时可进一步分离空气中的油和水分
最新回复
(
0
)