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One of the strangest things about dispute over advertising is that the greate
One of the strangest things about dispute over advertising is that the greate
游客
2025-01-01
30
管理
问题
One of the strangest things about dispute over advertising is that
the greater the fuss the much of a mystery the industry itself seems to
become. Advertising is a passionate area. It seems to affect those who
attack it and those who defend it in remarkable similar ways. 【M1】______
Before long both are exhibiting the same compulsive urge to
overstate their case to that it is difficult to believe that the critics and
the defenders of advertising are even arguing for the same thing. But 【M2】______
just as it seemed sensible for us to regard advertising without go to 【M3】______
either extreme, so it also seemed logical to try and find as
coldbloodedly as if we could, what advertising in the Britain of the sixties 【M4】______
really was.
We knew that they consumed around $ 950 million a year, or 【M5】______
roughly 2 percent of the national income. We knew that it employed
something over 200, 000 individuals, the majority of which were paid 【M6】______
salaries considerably above the national average. And we knew that
it was supposedly run in accordance certain rather vague and often 【M7】______
complex rules and professional orders.
Therefore once we tried finding out exactly what all this money 【M8】______
went on, what these highly paid individuals did for it (and with it),
and how the rules and orders influenced them, a curious thing happened.
This strange animal called advertising, so disliked by its
supporters and so beloved by its defenders, began to disappear. In its 【M9】______
place were advertising men and advertising agencies-all working in
different ways and to different rules and all showed quite startling 【M10】______
differences of competence, taste and effectiveness. [br] 【M9】
选项
答案
supporters改成critics
解析
语义衔接错误。此句前面的动词是dislike,既然不喜欢,就不会是supporters。前文多次提到optics和defenders,此处改为critics合适。
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