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  3. Whatever may be said against mass circulation magazines and newspapers, it

Whatever may be said against mass circulation magazines and newspapers, it

游客2024-10-28  36
问题      Whatever may be said against mass circulation magazines and newspapers, it can hardly be argued that they are out of touch with their readers’ daydreams, and therefore the inducements they hold out to them must be a near accurate reflection of their unfulfilled wants and aspirations. Study these and you will assuredly understand a good deal of what it is that makes society tick.
     Looking back, for example, to the twenties and thirties, we can see that circulation managers unerringly diagnosed the twin obsessions which dominated that era of mass unemployment -- economic insecurity and a passionate concern for the next generation. Thus it was that readers were recruited with offers of free insurance policies for the one, and free instant education for the other. The family whose breadwinner lost an eye in a double railway derailment, or an arm in a flood, could confidently expect to collect several hundred pounds from the Daily This or the Evening That. The family who could not afford to send their son to grammar school could find consolation in equipping him with the complete works of Shakespeare in one magnificent, easy-to-read volume.
     After the war the need to fall into step with the new consumer society was soon realized. If you were flanked by neighbors who, unlike you, could afford a holiday abroad, then winning an easy competition could set you up with a fortnight in an exotic sunspot. Dishwashers, washing machines, slow-cookers and deep-fat-friers were -- and still are -- available by the same means. [br] From the passage, we are told that newspapers in the 1920s and 1930s offered their______ readers gifts in order to
选项 A、spread popular education
B、increase their circulation
C、improve social conditions
D、increase their readers’ ambitions
答案 B
解析 根据题干的提示词“in the l920s andl930s”，读者可在文章第二段开头找到相关语句“that circulation managers unerringly diagnosed the twin obsessions"，其中关键词是“the circulation managers”。发行部经理给读者提供优惠，他们的最终目的是扩大出版物的发行量。
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