首页
登录
职称英语
Massive changes in all of the world’s deeply cherished sporting habits are
Massive changes in all of the world’s deeply cherished sporting habits are
游客
2024-10-27
46
管理
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French, is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part in. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skillful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the clay, however, was the $10,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world! [br] Which of the following is NOT related to the massive changes?
选项
A、Good economic returns.
B、Revival of sports.
C、Communications technology.
D、Marketing strategies.
答案
B
解析
细节判断题。根据第三段第二句"Peugeot,Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams”,可知A不是正确答案。另外根据第四段第一句"This is undoubtedly an economic-based revolution we are witnessing here,one made possible
转载请注明原文地址:http://tihaiku.com/zcyy/3819538.html
相关试题推荐
Massivechangesinalloftheworld’sdeeplycherishedsportinghabitsare
Massivechangesinalloftheworld’sdeeply______sportinghabitsareunderway
______deeplymovedbyhisspeech.A、EveryoneofuswereB、EveryoneofuswasC、E
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
Thegreatestrecentsocialchangeshavebeen【C1】______thelivesofwomen
随机试题
TheWorldTradeCenter,thetop______was410metershigh,wasoneofthetalles
Informationgatheringhashadalonghistoryandtherearemanywaystodoi
Thejudgedirectedthejurytoreturna_____ofguilty.A、judgmentB、verdictC、sen
胃脘灼痛的病机为A.胃脘气滞 B.胃火炽盛 C.瘀血内停 D.胃阴亏虚
位于前正中线上,脐下1.5寸的腧穴是A.建里 B.中脘 C.中极 D
某居民楼总建筑面积为5000m2,房地总价值为1000万元,其中土地总价值为50
1916年,随着联合汽车公司并入“通用”,阿尔弗雷德·斯隆出任通用副总裁。作为通
商业银行的信用卡收单业务主要包括()。A.审批授信 B.资金垫付 C.商
基本权利的效力是指基本权利规范所产生的拘束力。关于基本权利效力,下列选项正确的是
关于税收协定的说法,错误的是()。A.税收协定具有高于国内税法的效力 B.税
最新回复
(
0
)