2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-10-19  39
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C13】
选项 A、prioritization
B、preference
C、priority
D、privilege
答案 C
解析 词汇题。词义辨析题。priority“优先，优先权，先”，常与over连用，表“比……优先”，如：The communal problem must be givenpriority over your personal one．必须优先处理社区的问题而不是你个人的问题。本句为“消费者的满意并不优先于公司的利益”，选项priority正合题意，为正确答案。prioritization是动词prioritize的名词形式，意为“以优先顺序排列，给……以优先权”，如：Everyone should take time to be alone，to prioritize and meditate．每个人都应花时间独处，以理清事物的轻重缓急并进行反省。其名词较少使用。preference“偏爱物，优先选择物”。privilege“特权”，如：grantsb．the privilege of doing sth．赋予某人做某事的特权。可见这几个选项都不符题意。
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