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The Luxury Consumes One feature of newfound wealth i

游客2024-10-15  37
问题                         The Luxury Consumes
    One feature of newfound wealth in the developing world has been the embrace of Western luxury labels. But since the global economy fell apart, the rich classes have cooled their spending on Chanel handbags and Gucci shoes. That doesn’t mean they’ve given up luxury fashion altogether. They are turning to smaller, local designers who are using the market depression to develep homemade luxury brands and compete with Armani by providing high-quality luxury products at a fraction of the price.
    In India, the crisis has translated into an unexpected opportunity for Manish Arora and Rajesh Pratap Singh, two of the country’s most talented designers. Both translate aspects of Indian culture and taste into unique contemporary collections, combining Indian color sense and decoration with strict Western tailoring. Their pieces have global appeal but also speak specitically to Indian customers. For as little as $350, Indian shoppers can purchase a dress at either designer’s main store in Mumbai, indulging their inner pursuit of fashion without feeling guilty. "Indian designers have been sensitive to market conditions and have adjusted both their product and prices, allowing customers to have a sense of getting a good bargain even at the top end." Says luxury retail consultant Sabina Chopra.
    These markets all share certain traits: cheap, highly skilled craft labor; interest in abundant color and ornament; and a new class of millionaires still discovering the pleasures of distince cosumption. Their consumers are dilighted to buy a statement piece by one of their own designers for a third of the price of a comparable Western creation. It goes beyond savings; there’s an element of pride at work, too. No longer content to simply contribute cheap labor for Western articles, they’re developing luxury in their own image. This sense of power is the start of a shift that promises to transform the luxury business into a truly globalized (全球化的) marketplace. Today, Western brands are learning to exist together with local brands in foreign markets. Tomorrow, they’re likely to face serious competition from these upstarts(后起之秀) on their home range of London, Milan, Paris or New York. [br] What will be the future of the local brands?
选项 A、They wil cooperate with each other to make truly globalized marketplace.
B、They will exist in their local market peacefully with the Western brands.
C、They wil face serious competition from Western brands in the local market.
D、They will become the serious rivals against the Western.
答案 D
解析 推理判断题。根据题干关键词local brands定位到第三段最后两句可知，今天，西方品牌已经学会了在国外市场上与当地品牌共存。明天，它们将很有可能面对这些后起品牌在它们自己国内市场上，如伦敦、米兰、巴黎或者纽约所掀起的激烈的竞争。故[D]“它们将成为国外西方品牌强有力的竞争对手”与原文一致。[A]“它们将互相合作发展一个真正意义上的全球化市场”，本段第五句是说发展自己品牌的力量能够带来全球化市场，与此题无关，故排除；[B]“它们将会与西方品牌和平地共处于国内市场”，根据本段倒数第二句可知，这是当今可能的现实，而不是未来，故排除．[C]“它们将面临来自西方品牌的严峻竞争”，本段最后一句是说，地方品牌将会给西方品牌带来激烈的竞争，与文意相悖，故排除。
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