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  3. I once asked advertising legend Carl Ally what makes the creative person tic

I once asked advertising legend Carl Ally what makes the creative person tic

游客2024-08-10  51
问题     I once asked advertising legend Carl Ally what makes the creative person tick. Ally 【C1】res______, "The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth century mathematics, current manufacturing techniques, flower arranging, and hog futures. Because he never knows when these ideas might come together to form a new idea. It may happen six minutes 【C2】la______ or six years down the road. But he has faith that it will happen. " I agree wholeheartedly. Knowledge is the stuff from which new ideas are 【C3】______ (make). Nonetheless, knowledge alone won’t make a person creative. I think that we’ve all known people 【C4】______knew lots of facts and nothing creative happened. Their knowledge just sat in their crania because they didn’t think about what they knew in any new ways. The real key to being creative lies in what you do with your knowledge.

    Creative thinking 【C5】req______an attitude that allows you to search for ideas and manipulate your knowledge and experience. With this outlook, you try various approaches, first one, then another , often not getting anywhere. You use crazy, foolish, and impractical ideas as stepping stones to practical new ideas. You break the rules 【C6】______ (occasion), and explore for ideas in unusual outside places. In short, by adopting a creative outlook you open yourself up both to new possibilities and to change. A good example of a person who did this is Johann Gutenberg. What Gutenberg did was combine two previously unconnected ideas: the wine press and the coin punch. The purpose of the coin punch was to leave an image on a small area such as a gold coin. The 【C7】fun______of the wine press was, and still is, to apply force over a large area to squeeze the juice out of grapes. One day, Gutenberg, perhaps after he drunk a goblet or two of wine, playfully asked himself, What if I took a bunch of these coin punches and put them under the force of the wine press so that they 【C8】______ (leave)their image on paper? The resulting combination was the printing press and movable type. Navy Admiral Grace Hopper had the task of explaining the meaning of a nanosecond to some nontechnical computer users. A nanosecond is a billionth of a second, and it’s the basic 【C9】ti______interval of a supercomputers internal clock. She wondered, "How can I get them to understand the brevity of a nanosecond? Why not look at it 【C10】______ a space problem rather than a time problem? I’ll just use the distance light travels in one billionth of a second. " She pulled out a piece of string 30 centimeters long and told her visitors, "Here is one nanosecond." [br] 【C5】
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