首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-06-16
60
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such ambiguous terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. In 1992 the Federal Trade Commission established guidelines, for green marketing, followed shortly by state governments. California Passed particularly: strict laws, setting definitions for terms like "ozone friendly", "biodegradable", and "recycled". According to the state’s court, "California seeks to guard against potentially inaccurate claims or ecological boost about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out, Some believe that we’ve now entered green advertising’s third wave, during which environmental concern is part of the mainstream, too.
选项
A、Massachusetts.
B、Texas.
C、California.
D、Connecticut.
答案
C
解析
Which state took the lead in guarding inaccurate environmental claims?
转载请注明原文地址:http://tihaiku.com/zcyy/3635897.html
相关试题推荐
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]It’scommonknowledgethatmusiccanhaveapowerfuleffecto
[originaltext]Toooftenyoungpeoplegetthemselvesemployedquitebyaccid
[originaltext]I’dliketosharewithyoutodaymyexperiencewithanewapp
[originaltext]M:So,whatexactlyareyoudoingtoprotecttheelephantshere?
[originaltext]Aworld-championbodybuilderhasnomoremusclesthandoesa
[originaltext]Manyayoungpersontellsmehewantstobeawriter.Ialway
[originaltext]Manyayoungpersontellsmehewantstobeawriter.Ialway
[originaltext]Manyayoungpersontellsmehewantstobeawriter.Ialway
随机试题
I’vetwicebeentocollegeadmissionswars,andasIsurveythebattlefield,
Waffles?Frenchtoast?Bacon?Bigbreakfastsmaybeathingofthepast.Acc
关于管电压叙述正确的是A.管电压升高,摄影条件宽容度增大 B.管电压与穿透深度
下列不属于化学课堂导入功能的是( )。A、社会导入 B、激发学习兴趣 C、
32111427() A.30B.32C.34D.2
下列关于消防给水系统采用减压阀减压分区供水时的设置要求正确的是()。A.减压阀
男性,28岁,左锁骨上窝淋巴结肿大2个月。淋巴结病理为:霍奇金病,结节硬化型。X
在经济衰退时实行扩张政策,有意安排财政赤字;在繁荣时期实行紧缩政策,有意安排财政
年轻恒牙深龋近髓,为保护牙髓常采用的方法是A.间接盖髓术 B.二次去腐术 C
运输企业单位产值油耗量是指计算期内企业燃油消耗总量与()之比。A:运输周转量
最新回复
(
0
)