首页
登录
职称英语
Reebok executives do not like to hear their stylish athletic shoes called "f
Reebok executives do not like to hear their stylish athletic shoes called "f
游客
2024-06-11
42
管理
问题
Reebok executives do not like to hear their stylish athletic shoes called "footwear for yuppies". They contend that Reebok shoes appeal to diverse market segments, especially now that the company offers basketball and children’ s shoes for the under-18 set and walking shoes for older customers not interest ed in aerobics or running. The executives also point out that through recent acquisitions they have added hiking boots, dress and casual shoes, and high-performance athletic footwear to their product lines, all of which should attract new and varied groups of customers.
Still, despite its emphasis on new markets, Reebok plans few changes in the upmarket (高档消费人群的 ) retailing network that helped push sales to $ 1 billion annually, ahead of all other sports shoe marketers. Reebok shoes, which are priced from $ 27 to $ 85, will continue to be sold only in better specialty, sporting goods, and department stores, in accordance with the company ’ s view that consumers judge the quality of the brand by the quality of its distribution.
In the past few years, the Massachusetts - based company has imposed limits on the number of its distributors ( and the number of shoes supplied to stores), partly out of necessity. At times the unexpected demand for Reebok’s exceeded supply, and the company could barely keep up with orders from the dealers it already had. These fulfillment problems seem to be under control now, but the company is still selective about its distributors. At present, Reebok shoes arc available in about five thousand retail stores in the United States.
Reebok has already anticipated that walking shoes will be the next fitness - related craze, replacing aerobics shoes the same way its brightly colored, sot~ leather exercise footwear replaced conventional running shoes. Through product diversification and careful market research, Reebok hopes to avoid the distribution problems Nike came across ’several years ago, when Nike misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores. [br] Reebok once had to limit the number of its distributors because ______.
选项
A、its supply of products fell short of demand
B、too many distributors would cut into its profits
C、the reduction of distributors could increase its share of the market
D、it wanted to enhance consumer confidence in its products
答案
A
解析
根据题干中"limit the number of distributors"确定答案在第三段,该段论及即使产品供不应求时,也要对批发商有所选择。
转载请注明原文地址:http://tihaiku.com/zcyy/3629454.html
相关试题推荐
[originaltext]AnenvironmentalgroupcalledtheFoodCommissionisunhappya
InancientGreece,theOlympicGames______.[br]Theorderofathleticeventsa
In-ancientGreeceathleticfestivalswereveryimportantendhadstrongrelig
【B1】______[br]【B11】______[originaltext]Thedog,calledPrince,wasan(
【B1】______[br]【B10】______[originaltext]Thedog,calledPrince,wasan(
【B1】______[br]【B8】______[originaltext]Thedog,calledPrince,wasan(2
【B1】______[br]【B7】______[originaltext]Thedog,calledPrince,wasan(2
【B1】______[br]【B4】______[originaltext]Thedog,calledPrince,wasan(2
Thedog,calledPrince,wasan【B1】______animalandaslavetoWilliams.
[originaltext]ThereisastrangeareaintheAtlanticOceancalledtheBerm
随机试题
Halfoftheworld’scoralreefs(珊瑚礁)havediedinthelast30years.Nows
[originaltext]W:Haveyoufoundanythingwrongwithmyteeth?M:Notyet.I’mstil
[originaltext]W:Ican’tbelievemyeyes,Bill.Areyouhavingasaladforlunc
在工程项目整个建设周期内,属于施工方法质量控制内容的有()。A.技术方案
缺陷责任期满( )个工作日内,发包人向承包人颁发工程质量缺陷责任终止证书。A.
下列事项中,企业价值评估时进行宏观分析通常不涉及的是( )。A.科技发展水平
在实施素质教育的今天,对学生不能进行惩罚。
朱砂安神丸主治证的病机是A.痰热内扰 B.心火偏盛 C.心肾不交 D.阴血
基金销售机构是受()委托从事基金代理销售的机构。A:中国证监会B:基金托管人
期货公司应当委托会计师事务所对总经理进行离任审计的情形有()。A.总经理被暂停职
最新回复
(
0
)