首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-06-10
50
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remark able uniformity. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to open other copies of their restaurants. The agreement struck included the right to copy the menu, the equipment, even their red and white buildings.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
选项
A、Creativity is an important element of business success.
B、Ray Kroc was the close partner of the McDonald brothers.
C、Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc.
D、California is the best place to go into business.
答案
A
解析
正确答案文中并没有原句,需听众自己归纳。
转载请注明原文地址:http://tihaiku.com/zcyy/3628403.html
相关试题推荐
[originaltext]Sinceweareallsocialbeings,thequalityofourlivesdepe
[originaltext]M:Bob’swritingtoinvitemetospendaweekendwithhimathis
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]Robertwassogoodathisprofessionthathewasabletomake
随机试题
[originaltext]Wouldyoulikemetoorderthatbookforyou,sir?(A)Yes,booki
[originaltext]Doyouknowhowtoadvertiseforahank?Ifyouaskpeopleab
若二次曲面的方程经正交变换化为,则a=________.
2000年至2004年中,科学支出首次超过300亿元的是: A20
基金从业人员在执业过程中接触到的秘密,不包括( )。A.商业秘密 B.招募
随着我国经济的快速发展,国内能源消费需求量越来越大。由于我国对石油进口的____
下列做法中符合营养科学要求的是( )。A.6岁左右儿童每日进食5次 B.在每
下列权利凭证中,()不能作为个人住房贷款质押担保的质物。A.债券 B.应付账
根据《建设项目环境影响评价技术导则—总纲》,关于评价方法选取原则的说法,正确的有
最终结清是指合同约定的缺陷责任期终止后,承包人已按合同规定完成全部剩余工作且质量
最新回复
(
0
)