首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-06-10
57
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remark able uniformity. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to open other copies of their restaurants. The agreement struck included the right to copy the menu, the equipment, even their red and white buildings.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
选项
A、The development of fast food services.
B、How McDonald’s became a billion-dollar business.
C、The business careers of Mac and Dick McDonald.
D、Ray Kroc’s business talent.
答案
B
解析
本文论述了McDonald的发展史。
转载请注明原文地址:http://tihaiku.com/zcyy/3628401.html
相关试题推荐
[originaltext]Sinceweareallsocialbeings,thequalityofourlivesdepe
[originaltext]Sinceweareallsocialbeings,thequalityofourlivesdepe
[originaltext]M:Bob’swritingtoinvitemetospendaweekendwithhimathis
[originaltext]M:Bob’swritingtoinvitemetospendaweekendwithhimathis
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
随机试题
Isuggestedthattheyshouldstayatbedandbreakfasthouses,becausethiskind
Manycountriesexistinthisworld.Howtodealwiththeproblemsamongthe
—Whatareyoulookingfor?( ) —Ican’
合成1L乳汁,需要母体多摄入( )kcal能量。A.1200 B.1000
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性:
结脉的脉象是( )。A.数而一止,止无定数 B.数而一止,止有定数 C.缓
患者,女,22岁,未婚。月经2~3个月一行,量少色淡,质清稀,时有小腹冷痛,喜热
A.林格溶液 B.5%葡萄糖液 C.10%葡萄糖液 D.生理盐水 E.5
A.木防己汤 B.济生肾气丸 C.小青龙汤 D.六味地黄丸 E.桂枝茯苓
患者,女,57岁。初戴全口义齿时发现上颌全口义齿左右翘动,受力时患者有疼痛感可能
最新回复
(
0
)