首页
登录
职称英语
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
[originaltext] In 1939 two brothers, Mac and Dick McDonald, started a drive-
游客
2024-06-10
55
管理
问题
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new concept: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remark able uniformity. Their new drive-in became incredibly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the unique appeal of the brothers’ fast-food restaurants and bought the right to open other copies of their restaurants. The agreement struck included the right to copy the menu, the equipment, even their red and white buildings.
Today McDonald’s is really a household name. Its names for its sandwiches have come to mean hamburger in the decades since the day Ray Kroc watched people rush up to order fifteen-cent hamburgers. In 1976, McDonald’s had over $1 billion in total sales. Its first twenty-two years is one of the most incredible success stories in modern American business history.
选项
A、The development of fast food services.
B、How McDonald’s became a billion-dollar business.
C、The business careers of Mac and Dick McDonald.
D、Ray Kroc’s business talent.
答案
B
解析
本文论述了McDonald的发展史。
转载请注明原文地址:http://tihaiku.com/zcyy/3628401.html
相关试题推荐
[originaltext]Sinceweareallsocialbeings,thequalityofourlivesdepe
[originaltext]Sinceweareallsocialbeings,thequalityofourlivesdepe
[originaltext]M:Bob’swritingtoinvitemetospendaweekendwithhimathis
[originaltext]M:Bob’swritingtoinvitemetospendaweekendwithhimathis
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:I’mplanningtobuyahouse,andI’dliketofindoutabouta
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
[originaltext]M:Ifthetrafficwasn’theldupforsolong,Iwouldhavebeent
随机试题
Healthfoodisageneraltermappliedtoallkindsoffoodsthatareconside
中国功夫,也叫“武术”,是中国人民在长期的历史发展中创造的运动项目。估计中国武术的起源可以追溯到原始社会(theprimitivesociety)。
[originaltext]M:Soyouareatranslator?W:No,I’maninterpreter.M:What’s
Forthispart,youareallowed30minutestowriteanessay.Supposeyouhave
图示两铸铁梁,所用的材料相同,截面形状为边长等于a的正三角形,若采用如图所示的两
患者,男,72岁,因高血压入院治疗。护士在和患者进行沟通时,患者突感不适,开始敷
①一面是城镇化大潮冲击下的村庄,一面是________在工业文明入口处的农民,面
根据以下资料,回答下列问题。 2013年江苏省贸易进出口总额5508.4亿美元
某开发商向银行申请了利率6%、期限为10年、按年等额偿还的一笔总额为100万元的
注意事项 1.阅读给定材料,并按照要求回答问题。 2.作
最新回复
(
0
)