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  3. In the first year or so of Web business, most of the action has revolved aro

In the first year or so of Web business, most of the action has revolved aro

游客2024-06-02  48
问题     In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because businesspeople typically know what product they’re looking for.
    However, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners.
    Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activltie8 have focused on strategies to "pull" customers into sites.  In the past year, however, software companies have developed tools that allow companies to "push" information directly out to customers, transmitting marketing messages directly to targeted customers. Most notably, the Point cast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events.  But push technology has earned the contempt of many Web users. Inline culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades.
    But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon: com and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.  [br] Speaking of the online technology available for marketing, the author implies that ______.
选项 A、the technology is popular with many Web users
B、businesses have faith in the reliability of online transactions
C、there is a radical change in strategy
D、it is accessible limitedly to established partners
答案 C
解析 细节推断题。第三段第一句“Another major shift in the model for Internet commerce concerns the technology available for marketing．”可知网络商业的另一个重大的改变是关于市场营销的可用技术。接着作者讲到一直以来网络市场的营销活动都以如何把顾客“拉”到网站中为中心。而最近几年，软件公司已经开发出工具让公司直接把信息“推”到目标客户面前。由此可见，市场营销技术在策略上发生了根本性的变化。故答案为C项。
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