首页
登录
职称英语
[originaltext] Suppose someone invented a gift card so versatile (多功能的) that
[originaltext] Suppose someone invented a gift card so versatile (多功能的) that
游客
2024-05-20
32
管理
问题
Suppose someone invented a gift card so versatile (多功能的) that it could be used almost anywhere to buy almost anything. This gift card would be good forever and would be accepted in many foreign countries. (33)You could bend it in half—or even leave it in the pocket of your trunks (男士游泳裤) when you went for a swim and it would still work fine. Wait a minute. Somebody already invented that go-anywhere gift card. It’s called cash. Cash has huge advantages over gift cards. (34)There’s been a big trouble about gift-card fees, so Congress eventually stepped in to limit them. And a sizable chunk of gift-card value—estimates range between 5% and 10%—never gets fully used. These aren’t issues that come with cash. So why have gift cards grown in popularity when we already have something better sitting in our wallets? (35)The answer is a combination of consumer psychology and opportunistic retailers and card issuers. Consumers see giving cash as silly, and retailers have taken advantage of that to push gift cards. Most store cards don’t have fees anymore. They have a different problem. You’re committed to use the card at a designated store. And a new National Retail Federation survey finds that shoppers expect to spend a bit less on holiday gift cards this year.
33. What will happen if the multi-function "gift card" falls into water?
34. What’s the reason for Congress interfering in gift-card issue?
35. Why are the gift cards so popular among consumers?
选项
A、Because they have overwhelming advantages.
B、Because they are sold in very low prices.
C、Because they are the symbol of people’s status.
D、Because they meet customers’ psychological needs.
答案
D
解析
目的原因题。短文中提到购物卡流行是因为混合了消费者心理学以及零售商和发卡机构的机会主义思想。消费者认为现金是拿不出手的馈赠之物,零售商才借此机会推销购物卡。由此可知,购物卡在消费者中流行是因为其满足了消费者的心理需要。
转载请注明原文地址:http://tihaiku.com/zcyy/3602932.html
相关试题推荐
[originaltext]Ourcultureisconcernedwithmattersofself-esteem.Self-r
[originaltext]Ourcultureisconcernedwithmattersofself-esteem.Self-r
[originaltext](29)Ofallthemethodsofdiscoveringnewideas,Disneydur
[originaltext](29)Ofallthemethodsofdiscoveringnewideas,Disneydur
[originaltext](29)Ofallthemethodsofdiscoveringnewideas,Disneydur
[originaltext]Britain’sDeanDurrantandhiswifeAlisonSpoonerarethel
[originaltext]M:Goodmorning,Ms.Smith.Welcometotoday’sshow.W:Thankyou
[originaltext]M:Goodmorning,Ms.Smith.Welcometotoday’sshow.W:Thankyou
[originaltext]M:Goodmorning,Ms.Smith.Welcometotoday’sshow.W:Thankyou
[originaltext]W:IfIunderstandyoucorrectly,Mr.Savage,youweredrivingwe
随机试题
ThecollapseoftheEarth’smagneticfield-whichguardstheplanetandguide
[originaltext]Allpartsofourbodyage.Andourbraindoestoo.Now,howev
TheAustralianpopulationisstillmainlyof______descendant.A、AmericanB、Britis
A.-2 B.-1/2 C.0 D.1/2 E.2
患者,女性,63岁。中上腹反复发作节律性疼痛3个月余,加重1周,规律服用阿司匹林
噪声测量时,当厂界有围墙且周围有受影响的噪声敏感建筑物时,测量点应选在厂界外(
接地引下线导通测试,状况良好的设备测试值应在()mΩ以下。50$;
为避开已经发展起来的租界地区,以建设和振兴华界为核心的计划是()。A.《大
男性,22岁。因大量蛋白尿1个月入院,病前无上呼吸道感染史。查体:血压120/8
()是用表的形式反映项目管理班子内部项目经理、各工作部门和各工作岗位对各项工作
最新回复
(
0
)