首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-05-05
47
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [31]Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
29. What were some early problems with the first wave of Green advertisements?
30. What do we know about consumers from the passage?
31. How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
文章提到,两个法令的出台为第二次绿色广告浪潮铺平了道路,故选B。
转载请注明原文地址:http://tihaiku.com/zcyy/3585204.html
相关试题推荐
[originaltext]W:IunderstandyouaretakingtheAmericanliteratureseminarth
[originaltext]W:What’stheproblem?M:Ican’tfigureouthowtoputthepage
[originaltext]W:What’stheproblem?M:Ican’tfigureouthowtoputthepage
[originaltext]W:I’dliketogocampingwithyouthisweekend,butIdon’thave
[originaltext]W:I’dliketogocampingwithyouthisweekend,butIdon’thave
[originaltext]Ifyou’redrivingonahighway,theonlythingkeepingyoufr
[originaltext]Ifyou’redrivingonahighway,theonlythingkeepingyoufr
[originaltext]Theearliesttimewhenanythinglikebadmintonwasplayedwas
[originaltext]Theearliesttimewhenanythinglikebadmintonwasplayedwas
[originaltext]Theearliesttimewhenanythinglikebadmintonwasplayedwas
随机试题
关于辅助性T细胞被抗原活化,下述正确的是A.需要与产生淋巴因子的吞噬细胞相互作用
应付账款审计发现负责保管供货商主文件的人也可以将供货发票登记到应付账款系统。在退
6的面具有A.5个三角嵴,2个点隙,5条发育沟 B.5个三角嵴,1个点隙,4条
Thechangeinthatvillagewasmiraculou
测定阿司匹林片剂和栓剂中药物的含量,可采用的方法是A:亚硝酸钠滴定法 B:铈量
下列有关主动脉瓣狭窄患者发生晕厥的机制,正确的有A.合并脑血管病变 B.休息时
8.01X1.24+8.02X1.23+8.03X1.22的整数部
“活到老,学到老”是现代教育()特点的要求。 A.大众性 B.公平性 C.
研究表明:在教师的人格特征中,有两个重要特征对教学效果有显著影响:一是教师的热心
下列选项中,属于极端情景的是()。A.相关关系走向极端 B.历史上曾经发
最新回复
(
0
)