首页
登录
职称英语
Printing industry that has made fat profits for years is struggling. Plungin
Printing industry that has made fat profits for years is struggling. Plungin
游客
2024-04-30
44
管理
问题
Printing industry that has made fat profits for years is struggling. Plunging circulation has forced many newspapers and magazines to shut. Survivors are seeing readers increasingly choose screen over inky paper, so media companies are printing fewer and slimmer physical copies. Rising online sales and unstable economies mean that retailers are not ordering catalogues and marketing material as they once did. The rising cost of paper has not helped.
Shrinking demand has put large printers such as Schlott Group in Germany out of business. Survivors have little pricing power in a fragmented industry: in America the top 400 printers have less than 30% of the market, according to Ibis World, a research firm. Some say printing firms can now charge only around half what they did five years ago.
If journalists are gloomy about the outlook for their industry, printers are depressed. Media companies can still make some money as readers switch to digital editions; a printer cannot. The outlook for newspaper printers is particularly grim, says Robert Picard, a media economist: advertisers are now keener to run their ads in magazines on high-quality glossy paper(光面纸)than in newspapers, whose circulation is shrinking. But newspapers and magazines require different printing equipment, so switching over is costly.
Some printers are offering marketers and retailers the option of printing more personalised catalogues to target different groups of consumers more accurately. But this is not as profitable as " long runs" , printer-speak for running off hundreds of thousands of identical copies. Several printers have opened their presses to competitors to earn extra money; last year the newspaper group won a contract to print the Evening Standard, a London daily. A few reckon that they can turn a profit from the digital switch, and help clients to design electronic versions of their printed material.
Others are branching out into new businesses. " We know there’s a freight train coming towards us," says Tom Quinlan, the boss of RR Donnelley, a large American printer. Over the past 18 months the firm has bought nine companies including an online self-publishing site, a financial-data firm and one with a technology that newspapers can license for an online-payment system. If you can’t print them, join them. [br] The plunge in circulation of newspapers and magazines has forced media companies to print______.
选项
答案
fewer and slimmer physical copies
解析
本题考查纸质媒介发行量大幅下降所导致的后果。文章第一段就说明越来越多的读者偏向电子媒介,使得纸质媒介发行量大幅下降,很多报社和杂志社关门,所以传媒公司出版的纸质刊物越来越少,故本题答案为fewer and slimmer physical copies。
转载请注明原文地址:http://tihaiku.com/zcyy/3578415.html
相关试题推荐
Printingindustrythathasmadefatprofitsforyearsisstruggling.Plungin
Printingindustrythathasmadefatprofitsforyearsisstruggling.Plungin
Printingindustrythathasmadefatprofitsforyearsisstruggling.Plungin
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
CanthePCIndustryResurrectItself?A)InternetDataCenter
随机试题
WhatwasMattRyan’sfirstjob?[br][originaltext]W:MattRyan,couldyoutell
Whichofthefollowingstatementsistrue?[originaltext]Abouthalfofthe
飞溅润滑是最稳定的润滑方式。()
最大尺寸和问题描述为,在n个整数(包含负数)的数组A中,求之和最大的非空连续子数
按照现行法律法规的规定,以下属于基金信息披露禁止行为的是( )。 I权威机
不能准确进行尿蛋白质定量的方法是A.丽春红S法 B.考马斯亮兰法 C.艾氏法
感染后粪便呈米泔水样的细菌是A.大肠埃希菌B.志贺菌C.变形杆菌D.副溶血弧菌E
患儿,女,3天,生后持续性发绀,最可能的情况是A:肺透明膜病变 B:室间隔缺损
★★下列律师的哪一行为不符合律师执业行为规范的要求?() A.王律师根据委托
(2018年真题)下列工作内容中,属于反索赔工作内容的是( )。A.收集准备索
最新回复
(
0
)