首页
登录
职称英语
The traditional distinction between products that satisfy needs and those th
The traditional distinction between products that satisfy needs and those th
游客
2024-04-18
62
管理
问题
The traditional distinction between products that satisfy needs and those that satisfy wants is no longer adequate to describe classes of products. In today’s prosperous societies, the distinction has become blurred because so many wants have been turned into needs. A writer, for instance, can work with paper and pencils. These are legitimate needs for the task. But the work can be done more quickly and efficiently with a word processor. Thus a computer is soon viewed as a need rather than a want.
In the field of marketing, consumer goods are classed according to the way in which they are purchased. The two main categories are convenience goods and shopping goods. Two lesser types are specialty goods and unsought goods. It must be emphasized that all of these types are based on the way shoppers think about products, not on the nature of the products themselves. What is regarded as a convenience item in France(wine, for example)should be a specialty goods in the United States.
People do not spend a great deal of time shopping for such convenience items as groceries, newspapers, toothpaste, razor blades, aspirin, and candy. The buying of convenience goods may be done routinely, as some families buy groceries once a week. Such regularly purchased items are called staples. Sometimes convenience products are bought on impulse: someone has a sudden desire for an ice cream sundae on a hot day. Or they may be purchased as emergency items.
Shopping goods are items for which customers search. They compare prices, quality, and styles, and may visit a number of stores before making a decision. Buying an automobile is often done this way.
Shopping goods fall into two classes; those that are perceived as basically the same and those that are regarded as different. Items that are looked upon as basically the same include such things as home appliances, television sets, and automobiles. Having decided on the model desired, the customer is primarily interested in getting the item at the most favorable price. Items regarded as inherently different include clothing, furniture, and dishes. Quality, style and fashion will either take precedence over price, or they will not matter at all.
Specialty goods have characteristics that impel customers to make special efforts to find them. Price may be no consideration at all. Specialty goods can include almost any kind of product. Normally, specialty goods have a brand name or other distinguishing characteristics.
Unsought goods are items a consumer does not necessarily want or need or may not even know about. Promotion or advertising brings such goods to consumer’s attention. The product could be something new on the market as the Sony Walkman once was or it may be a fairly standard service, such as life insurance, for which most people will usually not bother shopping. [br] Staples are commodities that______.
选项
A、are convenient to purchase
B、are purchased on impulse
C、people want but don’t need
D、people are in constant need of
答案
D
解析
由题干关键词Staples定位至第三段第三句。该句提到,如此定期购买的商品我们称之为生活必需品。这与D)“人们持续需要的(商品)”意思相符。
转载请注明原文地址:http://tihaiku.com/zcyy/3560022.html
相关试题推荐
[originaltext](16)Inthetraditionalmarriage,themanworkedatajobtoe
[originaltext](16)Inthetraditionalmarriage,themanworkedatajobtoe
TheAmericantraditionalpatternofclassroomexperienceatthecollegeleve
TheAmericantraditionalpatternofclassroomexperienceatthecollegeleve
TheAmericantraditionalpatternofclassroomexperienceatthecollegeleve
TheAmericantraditionalpatternofclassroomexperienceatthecollegeleve
TheAmericantraditionalpatternofclassroomexperienceatthecollegeleve
Improvingthebalancebetweentheworkingpartofthedayandtherestofit
Improvingthebalancebetweentheworkingpartofthedayandtherestofit
Improvingthebalancebetweentheworkingpartofthedayandtherestofit
随机试题
EnglishBusinessLetterFormatI.Demandsofstationery—t
[originaltext]Readersusingelectronicbooksarelesslikelytoabsorbwhat
既可以提高静态稳定性又可以提高暂态稳定性的是()。A.故障的快速切除和采用重合
()是指基金销售机构提供的,由基金投资人独自完成业务操作的应用系统。A.
TDDS代表A.药物释放系统B.透皮给药系统C.多剂量给药系统D.靶向制剂E.控
简述教学目标的功能。
国债依存度表示国债发行规模与()的比率关系。A.历年财政收入 B.当年财政收
2018年3月,甲公司聘用乙为业务经理,委托其负责与丙公司的业务往来。2
C
(2020年真题)关于导管内穿线和槽盒布线的说法正确的与( )。A.同一交流回
最新回复
(
0
)