首页
登录
职称英语
[originaltext] Google got a belated gift from the holiday-shopping season. E
[originaltext] Google got a belated gift from the holiday-shopping season. E
游客
2024-04-17
57
管理
问题
Google got a belated gift from the holiday-shopping season. Excluding certain items, Google reported a profit of $ 10.65 a share, exceeding analysts’ estimates.(19)Revenue was $ 11.34 billion, up from $ 8.13 billion in the same period a year ago. For its fiscal year, Google hit $ 50 billion for the first time. The financial surge sent Google shares up nearly 5% in after-hours trading, to $736. 40, on Tuesday. Still, Google’s results were tempered by an unnerving trend: The price advertisers pay Google each time someone clicks on an ad dipped 6% from the year-ago quarter—the fifth-straight quarter that so-called cost-per-click prices have declined, year over year. Results on the heels of a third quarter in which earnings tumbled, gave investors a better sense of how the growing popularity of smartphones and tablet computers are affecting prices in the digital-advertising market. Like Facebook, Zynga and others, Google faces a vexing issue:(20)As millions of people give up conventional PCs for mobile devices, advertisers pay Google lower rates for search ads on smartphones and tablet computers than they do for ads found through searches on desktop PCs and laptops. So far, advertisers haven’t been willing to pay as much because of the disparity in screen sizes. But Google’s fourth-quarter numbers offered hope. The company’s advertising rates fell less than in previous periods.(21)Google’s earnings have risen overall, because the total number of clicks on the ads—for which Google is often paid—have steadily climbed.
19. How much was Google’s revenue in the same period a year ago?
20. Why does Google get lower rates for search ads on mobile device than those on PCs?
21. What does the speaker say about Google s earnings?
选项
A、Smartphones and tablet computers are getting less popular.
B、Millions of people give up conventional PCs for mobile devices.
C、There is no promising future for ads on mobile devices.
D、Advertisers face the problem of bankruptcy.
答案
B
解析
原因目的题。本题问的是谷歌移动设备的广告收入率要低于个人电脑的广告收入率的原因。短文中指出由于数百万计的人放弃了传统的个人电脑,更倾向于移动设备,因此广告商付给谷歌在智能手机和平板电脑的广告费用要低于在台式电脑和笔记本电脑上的广告费用。
转载请注明原文地址:http://tihaiku.com/zcyy/3558482.html
相关试题推荐
[originaltext]Googlegotabelatedgiftfromtheholiday-shoppingseason.E
[originaltext]Todaywe’regoingtofindoutallaboutpublictransportinL
[originaltext]Todaywe’regoingtofindoutallaboutpublictransportinL
[originaltext]W:(12)Attheageoffortyyougaveupagoodjobinindustrytod
[originaltext]W:(12)Attheageoffortyyougaveupagoodjobinindustrytod
[originaltext]W:Peter,haveyougotatelevision?M:Yes,Ihave.InfactI’ve
[originaltext]W:Hi,Mike!Doyouthinkthearchitectureenhancestheskyline,
[originaltext]W:Hi,Mike!Doyouthinkthearchitectureenhancestheskyline,
[originaltext]W:Hi,Mike!Doyouthinkthearchitectureenhancestheskyline,
[originaltext]W:Hi,Mike!Doyouthinkthearchitectureenhancestheskyline,
随机试题
Duringthepastgeneration,theAmericanmiddle-classfamilythatoncecould
Thefourth-gradersatChicago’sMcCormickElementarySchooldon’tknowChi
小样本情况下,总体服从正态分布,总体方差已知,总体均值在置信水平(1-a)下的置
TI-Ag诱导免疫应答的特点是A.可产生IgG和其他类别Ig B.可诱导细胞免
矿物成分对岩石性质有较大影响,例如岩石中的()含量越多,钻孔难度就越大。A.石
股骨头骨软骨病非手术治疗中将髋关节用支架固定于:A.外展,外旋位. B.
()对期权价格高低起决定作用。A.执行价格与期权合约标的物的市场价格 B
房地产价格的主要影响因素有()。A.物价因素 B.利率因素 C.政府干预
据《二刻拍案惊奇》,大儒朱熹作知县时专好锄强扶弱。一日有百姓诉称:“有乡绅夺去祖
设计概算的编制依据有()。A.工程造价管理机构发布的概算定额(或指标) B.
最新回复
(
0
)