首页
登录
职称英语
[originaltext] Over the past decade, the environmental movement has exploded
[originaltext] Over the past decade, the environmental movement has exploded
游客
2024-04-14
50
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [20]But consumers realized that some companies made false claims and exploited the movement using such nebulous terms as "environmentally friendly" and "green". Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like "ozone friendly," "biodegradable," and "recycled." According to the state’s court, "California seeks to guard against... potentially specious claims or ecological puffery about products with minimal environmental attributes." Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
19. What were some early problems with the first wave of Green advertisements?
20. What do we know about consumers from the passage?
21. How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
文章提到,消费者意识到有些公司在讲假话并且滥用绿色革命运动,故选A。A与C意思相反,答案常在两者间选。
转载请注明原文地址:http://tihaiku.com/zcyy/3554665.html
相关试题推荐
[originaltext]M:I’dliketopickthisfilmupbyfourtomorrowafternoon.W:I
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:Hello.W:Hello.ThisisDr.Gray’soffice.We’recallingtorem
[originaltext]M:AllIcanturnintodayismychemistryhomework.W:Iseverythi
[originaltext]M:AllIcanturnintodayismychemistryhomework.W:Iseverythi
[originaltext]M:AllIcanturnintodayismychemistryhomework.W:Iseverythi
随机试题
AccordingtoareportfromtheHarvardSchoolofPublicHealth,manyeveryda
"IfWintercomes,canSpringbefarbehind?"isanepigrammaticlineby______.A、
Adecadeago,theideathattheplanetwaswarmingupasaresultofhumana
如图所示,下列相互之间可以列总流量方程的断面是( )。 A.1—1断面和2
A.癫痫,肌阵挛发作 B.癫痫,阵挛发作 C.抽动秽语综合征 D.睡眠肌阵
颅内压增高时最客观的体征是:()A.头痛 B.呕吐 C.视神经乳头水
上证50指数是在()指数的样本股中挑选规模最大、流动性最好的50只股票。A.
A. B. C. D.
企业本月出售B产品500件给乙公司,每件售价400元,计200000元,开出发票
某些疾病其实就是自然的一种表现,因此不必非得除之而后快。但这是需要勇气的,因为这
最新回复
(
0
)