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[originaltext]Host: Hello! Ladies and gentlemen. It gives me great pleasure
[originaltext]Host: Hello! Ladies and gentlemen. It gives me great pleasure
游客
2024-04-05
51
管理
问题
Host:
Hello! Ladies and gentlemen. It gives me great pleasure to introduce our speaker today, Melinda French Gates. Melinda French Gates is co-chair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value. The Bill & Melinda Gates Foundation, founded in 2000, is the largest private foundation in the world. It works to help all people lead healthy, productive lives. In developing countries, the foundation focuses on improving people’s health with vaccines and other life-saving tools and giving them a chance to lift themselves out of hunger and extreme poverty. In the United States, it seeks to dramatically improve education so that all young people have the opportunity to reach their full potential.
Melinda French Gates:
Thank you for the introduction. One of my favorite parts of my job at the Gates Foundation is that I get to travel to the developing world, and I do that quite regularly. And when I meet the mothers in so many of these remote places, I’m really struck by the things that we have in common. They want what we want for our children and that is for their children to grow up successful, to be healthy, and to have a successful life. But I also see lots of poverty. My first trip in India, I was in a person’s home where they had dirt floors, no running water, no electricity, and that’s really what I see all over the world. So in short, I’m startled by all the things that they don’t have. But I am surprised by one thing that they do have: Coca-Cola.
Coke is everywhere. In fact, when I travel to the developing world, Coke seems to be everywhere. When I come back from these trips, I’m thinking, "We’re trying to deliver condoms or vaccinations to people," you know. Coke’s success kind of stops and makes you wonder how is it that they can get Coke to these remote places? I feel that, if we can understand what makes something like Coca-Cola universal, we can apply those lessons then for the public good.
Ultimately, Coke’s success depends on one crucial fact that people want a Coca-Cola. What’s the secret to their marketing? It has associated that product with a kind of life that people want to live. So even though it’s a global company, they take a very local approach. Coke’s global campaign slogan is "Open Happiness." But they localize it. And they don’t just guess what makes people happy:[22]they go to places like Latin America and they realize that happiness there is associated with family life. And in South Africa, they associate happiness with community respect.
20. What do we learn about Bill & Melinda Gates Foundation from the introduction?
21. What did Melinda find in developing countries?
22. What is happiness associated with in Latin America?
选项
A、Mothers abuse their children.
B、People have no drinking water.
C、People drink too much Coca-cola.
D、People live in extreme poverty.
答案
D
解析
梅琳达讲到她在发展中国家发现了许多贫困问题(see lots of poverty),她第一次到印度时,发现一个印度人家里非常脏乱,甚至没有自来水和电,D项“人们过着极端贫困的生活”与录音内容相符。录音中提到梅琳达发现发展中国家的母亲们也同样对她们的子女寄予厚望,希望他们健康生活并取得成功,A“母亲们虐待自己的小孩”与录音相反。梅琳达发现一个印度人家里没有自来水(running water),而非没有饮用水(drinking water),B项偷换概念。录音中说梅琳达惊奇地发现发展中国家很多东西都没有,但是却有可口可乐,C项“人们喝太多可口可乐”曲解了录音的意思。
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