首页
登录
职称英语
[originaltext]Over the past decade, the environmental movement has exploded ont
[originaltext]Over the past decade, the environmental movement has exploded ont
游客
2024-04-04
52
管理
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They became more popular.
B、They were more regulated.
C、They became better produced.
D、They became less honest.
答案
B
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3540087.html
相关试题推荐
[originaltext]M:Idon’tenjoydatinganymore.Ican’tseemtofindanyoneIha
[originaltext]M:Idon’tenjoydatinganymore.Ican’tseemtofindanyoneIha
[originaltext]Bigdataisnolongerthehotbuzzworditwasafewyearsago
[originaltext]Bigdataisnolongerthehotbuzzworditwasafewyearsago
[originaltext]Nowyou’veonlybeentherethisonesemestersothisisyour
[originaltext]Mobilityindevelopingworldcitiesisaverypeculiarchalle
[originaltext]IntheUnitedStatesmanyhavebeentoldthatanyonecanbeco
[originaltext]IntheUnitedStatesmanyhavebeentoldthatanyonecanbeco
[originaltext]Almost20,000whaleshavebeenslaughteredsinceabanoncom
[originaltext]Almost20,000whaleshavebeenslaughteredsinceabanoncom
随机试题
Themagnetfortourists,thesymbolofthecity,Manhattanisprobablythemo
WhichoftheitalicizedpartsindicatesCONTRAST?A、Sheopenedthedoorandquiet
Anotherculturalaspectofnonverbalcommunicationisonethatyoumightnot
ElvisAaronPresleywasbornina【B1】______houseinTupelo,Mississippion
Thelocalgovernmentissaid______ofattractingmoreforeignfundstodevelop
某水电站工程采用工程量清单计价方式进行施工招标,招标代理机构审核投标文件时,发现
配制1000mL2%盐酸普鲁卡因溶液,需要加入多少克氯化钠使其成等渗(1%盐酸普
VRE获得性耐药的表型为A.VanA.VanB B.VanA.VanC C.
下列不属于中国金融期货交易所上市品种的有()。A.沪深300股指期货 B.1
1~2岁幼儿1年中身高约增长A.5cm B.7cm C.10cm D.12
最新回复
(
0
)