首页
登录
职称英语
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
[originaltext]I’d like to look at a vital aspect of e-commerce, and that is the
游客
2024-03-28
34
管理
问题
I’d like to look at a vital aspect of e-commerce, and that is the nature of the product or service. There are certain products and services that are very suitable for selling online, and others that simply don’t work.
Suitable products generally have a high value-to-weight ratio. Items such as CDs and DVDs are obvious examples. Books, although heavier and so more expensive to post, still have a high enough value-to-weight ratio, as the success of Amazon, which started off selling only books, shows. Laptop computers are another good product for selling online.
Digital products, such as software, films and music, can be sold in a purely virtual environment. The goods are paid for by online transactions, and then downloaded onto the buyer’s computer. There are no postage or delivery costs, so prices can be kept low.
Many successful virtual companies provide digital services, such as financial transactions, in the case of Paypal, or means of communication, as Skype does. [16] The key to success here is providing an easy-to-use, reliable service. Do this and you can easily become the market leader, as Skype has proved.
Products which are potentially embarrassing to buy also do well in the virtual environment. Some of the most profitable e-commerce companies are those selling sex-related products or services. For a similar reason, online gambling is highly popular.
[17] Products which are usually considered unsuitable for selling online include those that have a taste or smell component. Food, especially fresh food, falls into this category, along with perfume. Clothes and other items that need to be tried on such as diamond rings and gold necklaces are generally not suited to virtual retailing, and, of course, items with a low value-to-weight ratio.
There are exceptions, though. Online grocery shopping has really taken off, with most major supermarkets offering the service. The inconvenience of not being able to see the food you are buying is outweighed by the time saved and convenience of having the goods delivered. [18] Typical users of online supermarkets include the elderly, people who work long hours and those without their own transport.
1.What is important to the success of an online store?
2.What products are unsuitable for selling online?
3.Who are more likely to buy groceries online?
选项
A、Those who live in the virtual world.
B、Those who have to work long hours.
C、Those who are used to online transactions.
D、Those who don’t mind paying a little more.
答案
B
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3531060.html
相关试题推荐
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]Whenwethinkofgames,thereareallkindsofthings.Maybeyou’
[originaltext]MyfellowSingaporeans:Whatwereyourmostmemorablemoments
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext]AbeetleinvasionintheUnitedStateshaskilledatleasttwenty
[originaltext][12]Intoday’spersonalitystakes,nothingismorehighlyvalued
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]Pianosarenormallyfoundinbuildingforobviousreasons.Howeve
[originaltext]W:Hello.M:Hello,isthatthereferencelibrary?W:Yes.CanI
随机试题
Languageisnotmerelysomethingthatisspreadoutinspace,asitwas—ase
辅食添加的原则不包括A.由少到多 B.由细到粗 C.由稀到稠 D.由一种到
甲企业拥有一项发明专利M,采用普通许可方式给乙公司使用,许可合同规定,专利M的年
市场信息追踪指标主要包括()等。Ⅰ、产品市场前景和竞争状况、产品销售与市场开拓情
脊髓损伤的社区预防工作中的首要措施是A:建立病伤残者健康档案 B:宣教安全防护
(2013真题)下列民用建筑中,属于主体结构部分的是()。A.地基 B.门窗
混合痔是指A.环形内痔 B.痔与肛瘘同时存在 C.内痔、外痔在不同位置同时存
DD快送是DD集团旗下中国领先的本地即时配送平台。截至2020年年底,DD快送的
国际贸易中,CFR交货方式下买方的基本义务有()。A:负责租船订舱 B:承担货
男,73岁。头痛、精神异常,左侧肢体无力5天,加重偶伴呕吐1天,3个月前有头部外
最新回复
(
0
)