2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-03-06  53
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】________on the efficient production of goods, and then relied on " persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then【C2】________ them into money. Marketing, on the other hand,【C3】________that emphasis is placed on the wants of consumers. It begins with analyzing the【C4】________and demands of consumers and then producing goods that will satisfy them. This eye-on-the-consumer【C5】________is known as the marketing concept. It simply means that instead of trying to sell whatever is easier to produce, the makers first try to find out what the consumer wants to buy and then go about making it【C6】________for purchase. Every step—design, production,【C7】________, promotion—is made according to consumer demand. This concept does not mean that consumer satisfaction is【C8】________to profit in a company.
    There are always two sides to every business activity—the firm and the consumer—and each must be satisfied before trade【C9】________. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. When Coca Cola changed the flavor of its drink in mid-1985, the non-acceptance by a【C10】________portion of the public brought about a quick restoration of the Classic Coke. This is a good example of the importance of satisfying consumers.
    A) approach       F) distribution  K) preferences
    B) automatically  G) implies       L) primarily
    C) available      H) obligation    M) prior
    D) contribution   I) occurs        N) qualify
    E) convert        J) overall       O) significant [br] 【C4】
选项
答案 K
解析 名词辨析题。根据句子结构可知，此处应填入一个名词。根据空格后的demands of consumers and then producing goods that will satisfy them(消费者的需求，以便于生产使他们满意的商品)可知，此处应该是指消费者的喜好，故选K项preferences。
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