首页
登录
职称英语
【B1】 [br] 【B4】 [originaltext] In a competitive economy, the consumer usually
【B1】 [br] 【B4】 [originaltext] In a competitive economy, the consumer usually
游客
2024-02-18
60
管理
问题
【B1】 [br] 【B4】
In a competitive economy, the consumer usually has the choice of several different brands of the same product. Yet underneath their labels, the products are often nearly identical. One manufacturer’s toothpaste tends to differ very little from another manufacturer’s, Thus, manufacturers are confronted with a problem—how to keep sales high enough to stay in business. Manufacturers solve this problem by advertising. They try to appeal to consumers in various ways. In fact, advertisements may be classified into three types according to the kind of appeals they use.
One type of advertisement tries to appeal to the consumer’s reasoning mind. It may offer a claim that seems scientific. For example it may say the dentists recommend Flash toothpaste. In selling a product, the truth of the advertising be lass important than the appearance of truth. A scientific approach gives the appearance of truth.
Another type of advertisement tries to amuse the potential buyer. Products that are essential boring, such as insecticide, are often advertised in on amusing way.
One way of doing this is to make the products appear alive. For ex ample, the advertisers may personify cans of insecticide, and show them attacking mean-faced bugs. Ads of this sort are silly, but they also tend to be amusing. Advertisers believe that consumers are likely to re member and buy products that the consumers associate with fun.
选项
答案
confronted
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3461498.html
相关试题推荐
[originaltext]W:Hi,Dan,[23]youknowwhichlabyoumissed?Youcanhavem
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]Whensomeonesays,"Well,IguessI’llhavetogoandfaceth
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Openwide.Nowshowmewhereithurts.W:Hereonthebottom,
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]M:Doeseverythinglookrighttoyou?Iwantittobeperfect.W:
[originaltext]W:Hello,Dick.M:Hi,Cathy.I’vegotgoodnewsforyou!W:Real
随机试题
Whycan’tTomcome?[originaltext]F:Tomwillnotcome,forhehasacold.M:Ja
Doctorsareinterestedinusinglasersasasurgicaltoolinoperationsonpeopl
Tomissomeanthat______(他宁愿上班迟到也不坐出租车).hewouldratherbelateforworkthant
下列叙述正确的是()。A.有界函数的商必有界 B.分段函数一定不是初等函数
关于子宫肌瘤的治疗原则正确的是A、实则泻之,虚则补之 B、坚而软之,留而致之
关于血液分析仪法白细胞分类原理的叙述,错误的是A.国产仪器主要用电阻法B.可以对
作为一名社会人,之所以需要购买保险,不仅仅体现的是风险管理的思想,还体现出自己的
159、现场局部放电试验验收,应在所有额定运行油泵(如有)启动以及工厂试验电压和
下列行为中,属于视同销售货物的有( )。A.将货物交付其他单位代销 B.将自
热拌沥青混合料施工中,相邻两幅及上下层的横向接缝应错位( )以上。A.0.5m
最新回复
(
0
)