2. 职称英语
  3. In the United States, campaigns【S1】______every election and often begin many

In the United States, campaigns【S1】______every election and often begin many

游客2024-02-18  43
问题     In the United States, campaigns【S1】______every election and often begin many months or even years before the election. To launch and operate a successful campaign, candidates first organize a network of【S2】______campaign workers, both volunteer and professional. They also establish a fired-raising apparatus to finance organizational, travel, polling, and advertising expanses. Hired consultants amass voting and polling data that【S3】______candidates to assess in specific terms the【S4】______’s needs, hopes, fears, and past behavior. Finally, campaigns develop media and advertising strategies for communicating the image and message of the candidate. Hired campaign consultants typically direct modem political campaigns and they【S5】______in polities, although some also come from the【S6】______of corporate advertising and public relations. Campaign consultants conduct public opinion polls, produce television commercials, and advertising messages the candidate will use to gain【S7】______. As in any well-formulated advertising campaign, political candidates use the【S8】______to increase their exposure to the public. The most commonly used broadcast technique is the television spot advertisement. Spot ads, which may last from 15 to 60 seconds, emphasize issues and personal【S9】______that appear important in the poll data. These ads attempt to establish candidate name identification, create a favorable image of the candidate and a【S10】______image of the opponent.

A) specialize        B) broadens       C) media            D) negative
E) enable            F) support        G) enormous         H) electorate
I) positive          J) ranks          K) committed        L) team
M) hobbies           N) precede        O) qualities [br] 【S10】
选项
答案 D
解析 此处需要一个形容词修饰名词。在剩下的三个词中negative，positive都可用，根据上下文，竞选广告意在给候选人树立起受欢迎的形象，同时否定对手的形象。所以用前者。
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