2. 职称英语
  3. What could possibly account for the amazing success of Coca-Cola? How has th

What could possibly account for the amazing success of Coca-Cola? How has th

游客2024-02-16  50
问题     What could possibly account for the amazing success of Coca-Cola? How has this combination of carbonated water(苏打水), sugar, acid and flavorings come to symbolize the American way of life for most of the world? After all, even the manufacturers could hardly describe Coke as a healthy product since it contains relatively high amounts of sugar (admittedly not the case with Diet Coke which contains artificial sweeteners instead of sugar) and phosphoric acid(磷酸), both of which are known to damage teeth.
    One explanation may be found in the name. The original recipe(配方)included a flavoring from the coca plant and probably included small amounts of cocaine (an addictive (使人上瘾的) substance), but since the early part of this century all traces of cocaine have been removed. However, Coke (like all cola drinks) also includes a flavoring from the cola tree; cola extract(提炼物) contains caffeine, which is a stimulant, and the Coca-Cola company adds extra caffeine in addition. While caffeine is not thought to be an addictive substance in itself, there is considerable evidence that over a period of time the consumption of caffeine has to be increased in order for its stimulating effect to be maintained, and so sales of Coke perhaps benefit as a result.
    A more likely reason for the enduring popularity of Coke may, however, be found in the company’s enviable marketing(营销) strategies. Over the years it has come up with some of the most memorable commercials (商业广告), tunes, slogans and sponsorship in the world of advertising, variously emphasizing international harmony, youthfulness and a carefree(轻松愉快的)  lifestyle.  Few other companies have been able to match such marketing techniques so consistently or effectively. As suggested earlier, the influences of American culture are evident just about everywhere, and Coca-Cola has somehow come to represent a vision of the United States that much of the rest of the world dreams about and aspires to (热望). Perhaps drinking Coke brings people that little bit closer to the dream. [br] The marketing strategies contribute greatly to the success of Coca-Cola in that______.
选项 A、they are in consistent with the American culture
B、they are totally different from that of other companies
C、it produced some of the most commercials, tunes, slogans and sponsorship
D、they compete with others in a youthful and carefree style
答案 C
解析 第三段第一句指出Coca-Cola成功的一个更重要的原因是公司令人羡慕的营销策略，“．．． it has come up with some of the most memorable commercials，tunes，slogans and sponsorship．．”：“公司推出了广告世界中最令人注目的商业广告、旋律和口号以及赞助商 的身份”，故选择C)。
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