首页
登录
职称英语
Green Wave Washes Over Mainstream Shopping Research in Bri
Green Wave Washes Over Mainstream Shopping Research in Bri
游客
2024-02-14
43
管理
问题
Green Wave Washes Over Mainstream Shopping
Research in Britain has shown that "green consumers" continue to flourish as a significant group among shoppers. This suggests that politicians who claim environmentalism is yesterday’s issue may be seriously misjudging the public mood.
A report from Mintel, the market research organization, says that despite recession and financial pressures, more people than ever want to buy environmentally friendly products and a "green wave" has swept through consumerism, taking in people previously untouched by environmental concerns. The recently published report also predicts that the process will repeat itself with "ethical" concerns, involving issues such as fair trade with the Third World and the social record of businesses. Companies will have to be more honest and open in response to this mood.
Mintel’s survey, based on nearly 1,000 consumers, found that the proportion who look for green products and are prepared to pay more for them has climbed from 53 percent in 1990 to around 60 percent in 1994. On average, they will pay 13 percent more for such products, although this percentage is higher among women, managerial and professional groups and those aged 35 to 44.
Between 1990 and 1994 the proportion of consumers claiming to be unaware of or unconcerned about green issues fell from 18 to 10 percent but the number of green spender among older people and manual workers has risen substantially. Regions such as Scotland have also caught up with the south of England in their environmental concerns. According to Mintel, the image of green consumerism as associated in the past with the more eccentric members of society has virtually disappeared. The consumer research manager for Mintel, Angela Hughes, said it had become firmly established as a mainstream market. She explained that as far as the average person is concerned environmentalism has not "gone off the boil". In fact, it has spread across a much wider range of consumer groups, ages and occupations.
Mintel’s 1994 survey found that 13 percent of consumers are "very dark green", nearly always buying environmentally friendly products, 28 percent are "dark green", trying "as far as possible" to buy such products, and 21 percent are "pale green" tending to buy green products if they see them. Another 26 percent are "armchair greens"; they said they care about environmental issues but their concern does not affect their spending habits. Only 10 percent say they do not care about green issues.
Four in ten people are "ethical spenders", buying goods which do not, for example, involve dealings with oppressive regimes. This figure is the same as in 1990, although the number of "armchair ethicals" has risen from 28 to 35 percent and only 22 percent say they are, unconcerned now, against 30 percent in 1990. Hughes claims that in the twenty-first century, consumers will be encouraged to think more about the entire history of the products and services they buy, including the policies of the companies that provide them and that this will require a greater degree of honesty with consumers.
Among green consumers, animal testing is the top issue—48 percent said they would be deterred from buying a product if it had been tested on animals followed by concerns regarding irresponsible selling, the ozone layer, river and sea pollution, forest destruction, recycling and factor farming. However, concern for specific issues is lower than in 1990, suggesting that many consumers feel that Government and business have taken on the environmental agenda. [br] Consumers’ green shopping habits are influenced by Mintel’s findings.
选项
A、Y
B、N
C、NG
答案
C
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3449793.html
相关试题推荐
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.
Afterintensiveresearch,scientistshaveconcludedthatpoliticianslie.
[originaltext]Researchingfriendship,psychologistLillianRubinspenttwoy
Perhapsthereisstillquitealongwaytogo______theseresearcherscanfinda
[originaltext]Researchershavediscoveredalinkbetweendrinkingandthink
[originaltext]Researchershavediscoveredalinkbetweendrinkingandthink
[originaltext]Researchershavediscoveredalinkbetweendrinkingandthink
[originaltext]W:Excuseme,I’vebeenusingthisoldbookforaresearchprojec
[originaltext]W:Excuseme,I’vebeenusingthisoldbookforaresearchprojec
随机试题
•Readthearticleaboutthecashbasicofaccounting.•Choosethebestwordtof
Industrialpsychologyistheapplicationofvariouspsychologicaltechniques
牙列缺失后,与其牙槽骨吸收的速度无关的因素是A.缺牙原因 B.缺牙时间 C.
商业助学贷款的特点包括()。A.各金融机构均可办理 B.贷款用于学费、生
按因专项计划资产的管理、运用、处分或者其他情形而取得的资产,归入专项计划资产,下
某学校入学考试,确定了录取分数线。在报考的学生中,只有1/3被录取,录取者平均分
炎症时常有渗出液形成,下列哪项不是渗出液的特点? a-蛋白质含量较漏出液高b.
下列属于市场风险报告的有()。A.市场风险专题报告 B.市场风险计量管理年报
(2018年真题)药品说明书和标签不得印制的内容有( )A.“专利药品”字样
A.国家卫生健康部门 B.国家中医药管理部门 C.国家药品监督管理部门 D
最新回复
(
0
)