首页
登录
职称英语
[originaltext] Let’s turn our focus now to advertising. We all know what an
[originaltext] Let’s turn our focus now to advertising. We all know what an
游客
2024-02-11
63
管理
问题
Let’s turn our focus now to advertising. We all know what an advertisement is. It’s essentially a message that announces something for sale. Now, (26)there is an important precondition that must exist before you have advertising, and that’s a large supply of consumer goods, that is. things to sell. You see, in the place where the demand for a product is greater than the supply, there’s no need to advertise. Now, (27)the earliest forms of advertising going back many hundreds of years were the simple sign over shop doors that told you whether the shop was a bakery, a butcher shop or what have you. Then with the advent of printing, advertising increased substantially as for products like coffee, tea. and chocolate appeared in newspapers and other periodicals as well as on the sides of the buildings.(28)In the American colonies, advertising in communication’s media like newspapers and pamphlets became a major factor in marketing goods and services. By modern standards, these early advertisements were quite small and subdued, not the splash sheet whole page spreads of today. Still some of them appeared on the front page of newspapers, probably because the news often consisted of less and fresh reports from distant Europe, for the ads were current or local. Advertising really came into its own and became a central part of doing business during the industrial revolution. Suddenly there was a much greater supply of things to sell. And as we said earlier, that is the driving force behind advertising. People’s attention had been drawn to the new product.(29)Let’s take a look at some of the advertisements from that time.
26. Q: According to the speaker, what is the driving force behind advertising?
27. Q: What was the early form of advertising?
28. Q: What can we learn about the advertisements in the American colonies?
29. Q: What will the speaker probably do next?
选项
A、They were of modern standard.
B、They were whole page spreads.
C、They were usually on the front page.
D、They were important in marketing.
答案
D
解析
讲活者提到美国殖民地地区的广告成为营销产品和宣传服务的一个主要因素,可见当时广告起很重要的作用,故选D)项。
转载请注明原文地址:http://tihaiku.com/zcyy/3441733.html
相关试题推荐
[originaltext]TheLondon’sDistrictCourtdismissedthedamagesuitbrought
[originaltext]TheLondon’sDistrictCourtdismissedthedamagesuitbrought
[originaltext]TheLondon’sDistrictCourtdismissedthedamagesuitbrought
[originaltext]WhenIfirstwenttoLondonasastudent,Isataloneduring
[originaltext]Thedaystartedbadly,IwokeuplatebecauseIforgotabout
[originaltext]Thedaystartedbadly,IwokeuplatebecauseIforgotabout
[originaltext]M:Hello,LiLi.Comeonin.How’veyoubeenkeepingrecently?W:
[originaltext]M:Hello,LiLi.Comeonin.How’veyoubeenkeepingrecently?W:
[originaltext]M:Areyoubusytonight?Iwanttoaskyoutogotothemovies.W
[originaltext]M:Areyoubusytonight?Iwanttoaskyoutogotothemovies.W
随机试题
AsyouarestudentsofEnglish,it’sverypossiblethatyou’11beinteres
"ResourcesandIndustrialisminCanada"Whilethemuch-anticipatedexpansion
Someconsumerresearchersdistinguish(1)"rational"motivesand"emotional"
Onedayapoliceofficermanagedtogetsomefreshmushrooms.Hewassoplea
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
圆管查流粗糙区(阻力平方区)的沿程摩阻系数λ与:
ETF份额除可以在二级市场交易外,它的申购、赎回必须用现金。()
无论学习能力强的学生,还是学习能力弱的学生,都能达到某项学习任务的规定水平,只不
发芽法要求发芽率在A.65%以上 B.70%以上 C.75%以上 D.85
抗原性及变态反应风险最高的溶栓药物是()A.重组链激酶 B.尿激酶 C
最新回复
(
0
)