首页
登录
职称英语
The rise of multinational corporations(跨国公司), global marketing, new communic
The rise of multinational corporations(跨国公司), global marketing, new communic
游客
2024-02-02
58
管理
问题
The rise of multinational corporations(跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modem PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate(公司的)planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts(相对应的人)in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN(Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] London could soon replace New York as the center of PR because_____.
选项
A、British companies are more ambitious than U.S. companies
B、British companies place more importance on PR than U.S. companies
C、British companies are heavily involved in planning activities
D、four of the world’s top public relations agencies are British-owned
答案
B
解析
第2段最后两句提到,最近的研究调查发现,英国有超过一半的公司将PR作为其公司的计划活动的一部分,而美国只有三分之一的公司这样做,不久伦敦将取代纽约成为PR的中心。因此B为正确答案。
转载请注明原文地址:http://tihaiku.com/zcyy/3414694.html
相关试题推荐
WriteacompositionentitledTheImportanceofInterpersonalCommunication.You
Communicationstechnologiesarefarfromequalwhenitcomestoconveyingth
[originaltext]GPSstandsfortheGlobalPositioningSystem.Itreferstoa
[originaltext]GPSstandsfortheGlobalPositioningSystem.Itreferstoa
[originaltext]GPSstandsfortheGlobalPositioningSystem.Itreferstoa
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
[originaltext]W:I’mgoingtoworkinamultinationalenterpriseaftergraduati
Timeisrunningoutforgovernmentstooverhaulregulationofglobalbankst
随机试题
PassageOne[br]Whatdidthewriterthinkaboutthewomaninthemarketplace?Sh
Choiceblindness:Youdon’tknowwhatyouwantWehaveallh
Surveyresultsindicatethatsmokingandalcoholandmarijuana(大麻)useincre
[originaltext]Ifyouareinyourtwenties,youownyourfirstcar,yourcar
下图是太平洋某岛屿图,读图回答下题。 该岛西南部降水丰沛,主要是因为(
在桥梁施工控制测量数据处理中,对导线测量的边长斜距须经( )后才能进行水平距离
患者,男性,25岁。患化脓性扁桃体炎,遵照医嘱行青霉素过敏试验,过敏试验液的注入
房地产企业债务融资的主要资金来源有()。A、上市 B、增发新股 C、
团体督导的优点在于()。A.对每一位被督导者的服务个案都会有大量的信息传递和不同
在期货公司的分公司、营业部等分支机构进行期货交易的,该分支机构住所地为合同履行地
最新回复
(
0
)