首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-31
36
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. [16]The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. [17]The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system.
Certain information is critical to Yellow Pages ads including location, hours and graphics. [18]A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Comparison shopping.
B、Consulting the telephone number.
C、Asking for product service.
D、Asking the place of a product.
答案
A
解析
本题考查对细节的记忆。录音中明确提到黄页主要用于comparison shopping,故A正确。
转载请注明原文地址:http://tihaiku.com/zcyy/3409084.html
相关试题推荐
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]M:You’renotlookingverycheerful.What’sthematterwithyou?
[originaltext]Asthecarindustrydevelops,trafficaccidentshavebecomeasfa
[originaltext]Asthecarindustrydevelops,trafficaccidentshavebecomeasfa
[originaltext][19]Aroundtheyear1000AD,somepeoplefromnorthwestIndiabe
[originaltext]Afriendofminetoldmethatwhenhewasayoungman,[16]hewe
[originaltext]Afriendofminetoldmethatwhenhewasayoungman,[16]hewe
[originaltext]Afriendofminetoldmethatwhenhewasayoungman,[16]hewe
随机试题
Areyoujustjokingaboutourstartingasoftwarecompanytogether,ordoyoume
Commoninterests______thiscountrywithmanyothersduringthewar.A、associate
Fiftyyearsago,wealthypeoplelikedbuntingwildanimalsforfun________sigh
TennisstarChrisEvert,whoretiredfromthegameaftereighteenyears,perhaps
下列选项中,不属于肝周纱布填塞适应证的是A.右肝膈顶部不规则损伤或两侧肝叶广泛损
压力异常导致断路器分及合闸闭锁时,不准擅自解除闭锁进行操作。SF6密度继电器(压
营业税改征增值税后,一般情况下,年销售额超过规定标准( )万元的为一般纳税人。A
A.土元 B.水元 C.火元 D.风元 E.空元能为万物运动和生长提供空
甲乙丙丁成立一个有限合伙企业,有限合伙人乙欲对外转让其在合伙企业中的财产份额,下
疫源地消毒是指A.用化学、物理、生物等方法消除或杀灭外界环境中的致病性微生物的一
最新回复
(
0
)