首页
登录
职称英语
If you’re like most people, you’re way too smart for advertising. You skip r
If you’re like most people, you’re way too smart for advertising. You skip r
游客
2024-01-30
36
管理
问题
If you’re like most people, you’re way too smart for advertising. You skip right past newspaper ads, never click on ads online and leave the room during TV commercials.
That, at least, is what we tell ourselves. But what we tell ourselves is wrong. Advertising works, which is why, even in hard economic times, Madison Avenue is a $34 billion-a-year business. And if Martin Lindstrom—author of the best seller Buyology and a marketing consultant for Fortune 500 companies, including PepsiCo and Disney—is correct, trying to tune this stuff out is about to get a whole lot harder.
Lindstrom is a practitioner of neuromarketing(神经营销学)research, in which consumers are exposed to ads while hooked up to machines that monitor brain activity, sweat responses and movements in face muscles, all of which are markers of emotion. According to his studies, 83% of all forms of advertising principally engage only one of our senses: sight. Hearing, however, can be just as powerful, though advertisers have taken only limited advantage of it. Historically, ads have relied on slogans to catch our ear, largely ignoring everyday sounds—a baby laughing and other noises our bodies can’t help paying attention to. Weave this stuff into an ad campaign, and we may be powerless to resist it.
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald’s wide-spread "I’m Lovin’ It" slogan to cigarettes being lit. The sound that blew the doors Off all the rest—both in terms of interest and positive feelings-was a baby giggling. The other high-ranking sounds were less original but still powerful. The sound of a vibrating cell phone was Lindstrom’s second-place finisher. Others that followed were an ATM distributing cash and a soda being burst open and poured.
In all of these cases, it didn’t take an advertiser to invent the sounds, combine them with meaning and then play them over and over until the subjects being part of them. Rather, the sounds already had meaning and thus fueled a series of reactions: hunger, thirst, happy expectation. [br] It is found by Lindstrom that a baby giggling is ______.
选项
A、the most touching
B、the most familiar
C、the most impressive
D、the most distinctive
答案
C
解析
从第4段第1句的most appeals和第3句的other high-making sounds were less…等可以推断a baby giggling是最能吸引人注意的声音,即“让人印象最深刻的”,因此,本题应选C。
转载请注明原文地址:http://tihaiku.com/zcyy/3405859.html
相关试题推荐
[originaltext]Inthenextfewdecades,peoplearegoingtotravelverydiff
[originaltext]Inthenextfewdecades,peoplearegoingtotravelverydiff
[originaltext]Fromthebeginningofhumanhistory,[21]peoplehaveusedoil
[originaltext]Fromthebeginningofhumanhistory,[21]peoplehaveusedoil
[originaltext]Asmoreandmorepeoplelosetheirjobs,nowisperhapsthet
[originaltext]Asmoreandmorepeoplelosetheirjobs,nowisperhapsthet
[originaltext]Millionsofwordshavebeenwrittenaboutyoungpeopleinthe
[originaltext]Aresomepeoplebornclever,andothersbornstupid?Oristh
[originaltext]Aresomepeoplebornclever,andothersbornstupid?Oristh
[originaltext]Aresomepeoplebornclever,andothersbornstupid?Oristh
随机试题
OneofthecentraldiagnosticcriteriaforAutisticSpectrumDisorders(ASD)(
ElleWoodshasitall.She’sthepresidentofhersorority,aHawaiianTropi
Electronictrash,knownase-waste,ispilingupfasterthaneverinAmerica
某学生要在大会上进行一次演讲,教师为其推荐了一些演讲词让她参考,下列不合适的是(
下列判断正确的是()A.通告的收文机关必须是明确的,通知则可明确可泛指 B
《期货公司监督管理办法》的制定目的是()。A、规范期货公司的经营活动 B、加
我国银行业监督管理部门对银行进行的检查,属于()。A.外部审计 B.经济
Thechangeinthatvillagewasmiraculou
能够反映测验前后的一致性的是()。(2009年,广东) A.信度 B.效度
外周神经系统由()组成。 (A)12对脑神经和31对脊神经(B)交感神经
最新回复
(
0
)