首页
登录
职称英语
Over the past decade, the environmental movement has exploded onto the mind o
Over the past decade, the environmental movement has exploded onto the mind o
游客
2024-01-29
43
管理
问题
Over the past decade, the environmental movement has exploded onto the mind of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts.
Many advertisers embraced a genuine concern for the environment. But consumers realized that some companies made false claims and exploited the movement, using such nebulous(模糊的)terms as "environmentally friendly" and "green." Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. To avoid future trouble, many companies waited for state and federal governments to define terms and provide legal guidelines, which paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly strict laws, setting definitions for terms like "ozone friendly, " "biodegradable, " and "recycled."According to the state’s court, "California seeks to guard against potentially specious: claims or ecological puffery(吹捧)about products with minimal environmental attributes. "Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’ s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ ve now entered green advertising’ s third wave, where environmental concern is now part of the mainstream. [br] What was the response by consumers?
选项
A、Consumers were responsible.
B、Consumers were hostile.
C、Consumers didn’t care all the time.
D、Consumers got tired of it.
答案
D
解析
细节题。短文第二段指出Consumers grew wary of environmental appeals,and advertisers reacted by reducing its emphasis.由此可推断出这种广告商一直过分强调绿色广告,消费者开始厌烦,并对此变得小心谨慎。故选项D正确。
转载请注明原文地址:http://tihaiku.com/zcyy/3402793.html
相关试题推荐
Fordecades,biobankinghasbeenheldupasanessentialresearchtool.Whil
Fordecades,biobankinghasbeenheldupasanessentialresearchtool.Whil
Fordecades,biobankinghasbeenheldupasanessentialresearchtool.Whil
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
BigisBackA)Corporategiantswereonthedefensivefordecades.Nowt
随机试题
[img]2018m9s/ct_etoefz_etoeflistz_201808_0011[/img][br]Whatpointdoesthepro
Fewpleasurescallequalsuchofacookdrinkonahotday.A、thisB、allthisC、t
Peoplewithdisabilitiescomprisealargepartofthepopulation.Itis【C1】_
3层及3层以下无电梯的病房楼以及观察室与抢救室不在同一层又无电梯的急诊部,均应设
上消化道检查应检查至:()A.食管 B.胃 C.十二指肠 D.空肠
下列关于贷款损失准备金计提方法的说法,错误的是( )。A.特别准备金以受影响贷款
护士对产妇进行健康教育,提出哺乳期妇女预防急性乳房炎的主要措施是A.及时治疗破损
已知柱间基础上的承重墙体高15m,双面抹灰、墙厚240mm,采用Mu10烧结普通
房地产投资信托基金的英文简称是()。A、REITS B、CIREA C、DC
描述S9混合液错误的是A.多氯联苯诱导 B.肝匀浆9000g上清液 C.为代
最新回复
(
0
)