2. 职称英语
  3. One factor that can influence consumers is their mood state. Mood may be de

One factor that can influence consumers is their mood state. Mood may be de

游客2024-01-27  36
问题      One factor that can influence consumers is their mood state. Mood may be defined 【B1】______ a temporary and mild positive or negative feeling that is generalized and not tied 【B2】______ any particular circumstance. Moods should be 【B3】______ from emotions which are usually more intense, 【B4】______ to specific circumstances, and often conscious. 【B5】______ one sense, the effect of a consumer’s mood can be thought of in 【B6】______ the same way as can our reactions to the 【B7】______ of our friends -- when our friends are happy and "up", that tends to influence us positively, 【B8】______ when they are "down", that can have a 【B9】______ impact on us.  Similarly, consumers operating under a 【B10】______ mood state tend to react to stimuli (刺激因素) in a direction 【B11】______ with that mood state. Thus, for example, we should expect to see 【B12】______ in a positive mood state evaluate products in more of a 【B13】______ manner than they would when not in such a state. 【B14】______ , mood states appear capable of 【B15】______ a consumer’s memory.
    Moods appear to be 【B16】______ influenced by marketing  techniques. For example, the rhythm, pitch, and 【B17】______ of music has been shown to influence behavior such as the 【B18】______ of time spent in supermarkets or 【B19】______ to purchase products. In addition, advertising can influence consumers’ moods which, in 【B20】______ , are capable of influencing consumers’ reactions to products.
选项 A、as
B、about
C、by
D、with
答案 A
解析 文章首先指出，情绪状态是影响消费者的因素之一，接着对情绪这一概念作出定义。因此动词define后面的空白处应为介词，与define构成搭配。[A]as和[C]by都可以与define搭配使用，define sth as sth意指“给…下定义”，be defined by sth表示“由…界定”或“被…所定义”。根据上下文可知as符合题意，因此[A]as正确。
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