首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2024-01-26
45
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] London could soon replace New York as the center of PR because _____.
选项
A、British companies are more ambitious than U.S. companies
B、British companies place more importance on PR than U.S. companies
C、British companies are heavily involved in planning activities
D、four of the world’s top public relations agencies are British-owned
答案
B
解析
事实细节题。第2段最后两句提到,最近的研究调查发现,英国有超过一半的公司将PR作为其公司的计划活动的一部分,而美国只有三分之一的公司这样做,不久伦敦将取代纽约成为PR的中心。因此B为正确答案。
转载请注明原文地址:http://tihaiku.com/zcyy/3396742.html
相关试题推荐
[originaltext](1)Fallingglobaldemandforpersonalcomputers(PC)sawship
[originaltext](1)Fallingglobaldemandforpersonalcomputers(PC)sawship
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
随机试题
TheStockMarketWhenanewcompanyisorganized
Forthispart,youareallowed30minutestowriteacompositiononabilityand
当HBV前C区1896位核苷酸基因突变导致终止密码出现时,可导致那种抗原消失A.
A.尼莫地平 B.硝苯地平 C.维拉帕米 D.利多卡因 E.奎尼丁治疗急
下列说法不正确的有()。 Ⅰ、国务院证券监督管理机构应当对变更注册资本、合并
A.破伤风 B.铅中毒 C.癫痫 D.癔症性抽搐 E.蛛网膜下腔出血抽搐
量化分析法的主要约束有()。 A.对用者的定量分析技术有较高要求 B.对基
阅读材料回答下列问题:一般资料:求助者,女性,36岁,本科文化程度,无业。案例介
根据SWOT分析法,()是企业机会和优势最理想的结合,这时的企业可以采取增
(2015年真题)某污水池发生渗漏,其地下水下游480m处有潜水含水层取水井,其
最新回复
(
0
)