首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2024-01-26
45
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] According to the passage, U.S. leadership in public relations is being threatened because of_____.
选项
A、an unparalleled increase in the number of public relations companies
B、shrinking cultural differences and new communications technologies
C、the decreasing number of multinational corporations in the U.S.
D、increased efforts of other countries in public relations
答案
D
解析
事实细节题。由第2段第1句美国在公关方面威胁是来自其他国家在这方面的努力,故得知D为正确答案。
转载请注明原文地址:http://tihaiku.com/zcyy/3396741.html
相关试题推荐
Arecentglobalsurveyof2000high-net-worthindividualsfoundthat60%we
Arecentglobalsurveyof2000high-net-worthindividualsfoundthat60%we
优越的战略位置、通讯条件(communications)和商业文化,促进了香港经济和社会迅速发展。Duetoitssuperiorstrategicl
[originaltext]Inthelocalnewspaperofmycommunityrecentlytherewasas
[originaltext]Inthelocalnewspaperofmycommunityrecentlytherewasas
[originaltext](1)Fallingglobaldemandforpersonalcomputers(PC)sawship
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
随机试题
[img]ct_epem_epelisv_00921(20097)[/img][br][originaltext]M:Tomalwaysplants
ThePowerofSelf-talkI.Ourlife1)lifeislikeabi
这是中国网友运用聪明才智和创造力为老词注入新生命的又一个例子。ThisisanotherexampleofChineseInternetusers
[originaltext]W:I’vebeenworkingonthisreportallday.AndI’vestillgot1
[originaltext]W:You’renotgoingtomakethecall,areyou?Aren’tyougoingt
Ifmotoristshadtopayanextrataxto
诗集《草莽集》的作者是()A.新月诗人朱湘 B.现代派诗人戴望舒 C.象征派
采集的脑脊液呈红色,可能为何种病变A.蛛网膜下腔出血 B.化脓性脑膜炎 C.
计算某水电厂低压厂用电系统短路电流。 同上,由厂用电变压器供给的短路冲击电流
下列关于投资方案经济效果评价指标的说法中,正确的有()。 A.投资收益率
最新回复
(
0
)