首页
登录
职称英语
The rise of multinational corporations (跨国公司), global marketing, new communi
The rise of multinational corporations (跨国公司), global marketing, new communi
游客
2024-01-26
37
管理
问题
The rise of multinational corporations (跨国公司), global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate (公司的) planning activities, compared to about one-third of U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts (相对应的人) in knowing a second language. Less than 5 percent of Burson-Marshall’s U.S. employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign. [br] According to the passage, U.S. leadership in public relations is being threatened because of_____.
选项
A、an unparalleled increase in the number of public relations companies
B、shrinking cultural differences and new communications technologies
C、the decreasing number of multinational corporations in the U.S.
D、increased efforts of other countries in public relations
答案
D
解析
事实细节题。由第2段第1句美国在公关方面威胁是来自其他国家在这方面的努力,故得知D为正确答案。
转载请注明原文地址:http://tihaiku.com/zcyy/3396741.html
相关试题推荐
Arecentglobalsurveyof2000high-net-worthindividualsfoundthat60%we
Arecentglobalsurveyof2000high-net-worthindividualsfoundthat60%we
优越的战略位置、通讯条件(communications)和商业文化,促进了香港经济和社会迅速发展。Duetoitssuperiorstrategicl
[originaltext]Inthelocalnewspaperofmycommunityrecentlytherewasas
[originaltext]Inthelocalnewspaperofmycommunityrecentlytherewasas
[originaltext](1)Fallingglobaldemandforpersonalcomputers(PC)sawship
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
Overhalftheworld’speoplenowliveincities.Thelatest"GlobalReporto
随机试题
Skipthatthirdhelpingofroastbeef,savetheplanetanddoyourheartaf
Whatiswrongwiththeacademicpaper?[br][originaltext]M:Hithere,I’dthou
Thefirstbicyclesweremadeofwood.Cyclemanufacturersthenswitchedto
事前监督
课堂上只有两三个同学举手回答问题,作为老师你怎么办?
对于房地产经纪行业,独家委托的意义表现在()。A.使房地产经纪人有更高成功率
为昏迷病人插胃管,为了提高成功率,当胃管插至15cm时将病人头部托起,使下颌靠近
三次产业划分的依据主要是产业的()。A:关联性 B:竞争性 C:风险性 D
异步电动机工作在发电机状态下,其转速的变化范围为(n1为同步转速)( )。A.
背景 某建筑工程,建筑面积23824m2,地上10层,地下2层(地下水位-2.
最新回复
(
0
)