首页
登录
职称英语
[originaltext]M: Excuse me, is this the ad department?W: Sure is. Can I help y
[originaltext]M: Excuse me, is this the ad department?W: Sure is. Can I help y
游客
2024-01-25
50
管理
问题
M: Excuse me, is this the ad department?
W: Sure is. Can I help you?
M: Hi, I’m M Benson... er... I’ve got a few questions. I’d like to know more about how to advertise in your newspaper.
W: OK Well, first, have you seen our rate card?
M: Rate card? I’m afraid I don’t know anything about it.
W: No problem. We’ll take it from the top. Here. This is a rate card. It’s a little complicated at first, but it shows you how much various types of ads in our newspaper cost.
M: Gee, I don’t know where to start.
W: There are two basics you have to consider. One, how big do you want.your ad to be?[10]The larger your ad is, the more it costs... and the more people will notice it.
M: Great, so far. ... Please continue.
W: Second, how often do you want it to be in the paper? Of course, the more frequent your ad is, the more it costs.
M: Yes. I understand. But I have no idea what kind I should choose.
W: There’s a rate for running an ad one time, various rates for multiple ads, and additional rates for weekend ads. Weekend ads are more expensive—more people read the paper then and they take longer to look at ads on weekends. May I ask for what you want to advertise?
M: It’s for my wife. She’s starting an antique shop. Can you give me some suggestions?
W: I can help you work out a program for your wife’s new business.
M: When do you recommend we run the ads?
W:[12]If you know who your customers are going to be, we can really help you For instance, we know what parts of the newspaper are more likely to be read by women... and we know on what days they read it.
M: Amazing. I will ask my wife. She knows a lot more about that than I do. I will come back to you for help tomorrow.
9. What is the conversation mainly about?
10. What does the woman say about the rate of advertising on newspaper?
11. Why is advertisement on weekends more expensive?
12. What does the woman suggest the man do before running the ads?
选项
A、Different types of ads cost the same.
B、The cheaper the ad is, the more people will notice it.
C、The larger the ad is, the more it costs.
D、The more complicated the ad is, the more it costs.
答案
C
解析
细节题。女士的介绍非常清晰:广告类型不同价格也不同(A与此相反),主要考虑两点:一是版面大小(即C),二是出现频率。由此可知,本题选C。女士没有提到广告费用的高低与人们对该广告的关注度之间存在因果关系,B错误,此外B也不大符合常理;女士也没有提到广告的复杂程度是否与价格构成正比关系,D无据可查。
转载请注明原文地址:http://tihaiku.com/zcyy/3392960.html
相关试题推荐
[originaltext]W:Okay.Mr.Smith.Let’sbeginyourroadtest.M:Oh.IknowI’m
[originaltext]W:Okay.Mr.Smith.Let’sbeginyourroadtest.M:Oh.IknowI’m
[originaltext]W:So,haveyoufoundajobyet?M:No,but,Ihaveafewleads,
[originaltext]M:[12]HappyAnniversary!W:Oh,thankyou.They’rebeautiful.You
[originaltext]M:[12]HappyAnniversary!W:Oh,thankyou.They’rebeautiful.You
[originaltext]M:[12]HappyAnniversary!W:Oh,thankyou.They’rebeautiful.You
[originaltext]M:Hi,Sarah.What’sup?W:Oh,hi,Ijustgotoutofahistoryc
[originaltext]M:Theweatherforecastsaysitwillraintoday.W:Yeah,doesn’t
[originaltext]W:Stan,doyouhaveaminute?M:Oh,hi,Cathy,sure.What’sup?
[originaltext]W:Stan,doyouhaveaminute?M:Oh,hi,Cathy,sure.What’sup?
随机试题
TheWhiteHouseandotherfederalbuildingswere______asaplaneentersthere
Polarbears,rhinocerosesandelephantsareallontheimmediatecriticalli
有关感光效应叙述错误的是A.感光效应与摄影时间成正比 B.感光效应与管电压的n
下列关于风险事故的说法不正确的是()。A.风险事故是指由人身风险引起的偶
细菌的革兰染色性不同是由于A.细胞核结构的不同B.细胞壁结构的不同C.细胞膜结构
下列属于入院教育的是A.探视制度 B.所患疾病的病因 C.治疗原则 D.饮
在商业银行信用风险内部评级法中,信用等级为AAA级的企业违约概率为零。()
信贷审批或信贷决策应遵循的原则不包括()。A.审贷分离原则 B.统一考虑
()质押形成的质权为典型质权。A.不动产 B.权利凭证 C.动产 D.房产
对三级信息源的评价可以从以下哪几个方面来考虑A.作者是否为该领域的专家 B.提
最新回复
(
0
)