首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-21
53
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. (16)The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. (17)The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. (18)A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Category system.
B、Electronic Yellow Pages.
C、Introduction of the location.
D、Building up the image.
答案
B
解析
录音最后一句即是答案所在之处,由此可知B正确。短文结尾处常出题。
转载请注明原文地址:http://tihaiku.com/zcyy/3382819.html
相关试题推荐
[originaltext](22)AustraliahasexperienceditswarmestAugustonrecord,
[originaltext](22)AustraliahasexperienceditswarmestAugustonrecord,
[originaltext](19)Thereasonpeoplecountsheep,asopposedtobluebirdsor
[originaltext](19)Thereasonpeoplecountsheep,asopposedtobluebirdsor
[originaltext](19)Thereasonpeoplecountsheep,asopposedtobluebirdsor
[originaltext](16)Technologycanbringlastingchangetosociety,andonec
[originaltext]M:I’vebeenwaitinghereintheconferenceroomfortenminutes
[originaltext]M:I’vebeenwaitinghereintheconferenceroomfortenminutes
[originaltext]W:Hi,Sid,(8)Ilovedyourconcertlastnight!Howareyou?M:
[originaltext]W:Hi,Sid,(8)Ilovedyourconcertlastnight!Howareyou?M:
随机试题
Someyearsago,anAmericanpolicemanfoundawomanlyingnearalonelyroad
Memoryappearstobestoredinseveralpartsofthelimbic(边缘的)systemofthe
[originaltext]M:Yes,we’reluckytohavesomuchvarietynow.Though,asIsai
预作用式细水雾灭火系统的工作原理:发生火灾时,任一火灾探测器或手动报警按钮发出火
颈椎病手术采取仰卧位,术后6小时可以采取轴线翻身。
异烟肼治疗中引起末梢神经炎时可选用()。A.维生素B B.维生素B C.维
某单位组织员工进行爱心募捐,鼓励员工捐款捐物,所有员工都参加了,其中捐物的有45
关于劳动争议诉讼,下列说法正确的有()。A.具有强制性 B.具有程序的灵活性
风险偏好型投资者比风险厌恶型投资者更需要经常性的理财方案评估。
退疹1周后全身大片脱皮A.麻疹 B.风疹 C.幼儿急疹 D.猩红热 E.
最新回复
(
0
)