首页
登录
职称英语
[originaltext] Yellow Pages advertising is directory advertising because it
[originaltext] Yellow Pages advertising is directory advertising because it
游客
2024-01-20
66
管理
问题
Yellow Pages advertising is directory advertising because it tells people where to go to get the product or service. It reaches prospects—people who already know they have a need for the product or service. Directory advertising is the only form of advertising that is actively consulted by prospects who need or want to buy something. Yellow Pages advertising is the most widely used form of directory advertising. It is the most universal of advertising medium. For some small business, the advertising is generated from local businesses. A Yellow Pages ad is the last step in the search for a product or service by a committed consumer. The Yellow Pages are used primarily for comparison shopping.
Although the advertisement doesn’t have to attract the attention of an indifferent audience, it does have to stand out in a competitive environment. The decision about which store to call or visit will be based on certain criteria, the size of the ad being the first. Larger ads get more attention than small ones. Other decision factors include convenience, range of products or services, and the reputation or image of the store. The most important feature of Yellow Pages advertising is the category system. Certain information is critical to Yellow Pages ads including location, hours and graphics. A recent development in directory advertising is the electronic Yellow Pages, a database accessed by computer.
16. What is the basic use for the Yellow Pages?
17. What is the most important design part of a Yellow Pages ad?
18. What is the latest invention in directory advertising?
选项
A、Comparison shopping.
B、Consulting the telephone number.
C、Asking for product service.
D、Asking the place of a product.
答案
A
解析
本题考查对细节的记忆。录音中明确提到黄页主要用于comparison shopping,故A正确。
转载请注明原文地址:http://tihaiku.com/zcyy/3379939.html
相关试题推荐
[originaltext]ScottDunnrecentlyawokefromamedically-inducedsleephe’d
[originaltext]Romania’swetlandsarecomingbacktolifethankstohelpfrom
[originaltext]Romania’swetlandsarecomingbacktolifethankstohelpfrom
[originaltext]Goodmorning.Intoday’sheadlines,Scotland’stransportminis
[originaltext]ApilotfromVirginiaremovedhisson’sloosetoothusingahelic
[originaltext]Franceisfacingpotentiallymorethan$1billioninlostrevenue
[originaltext]ApilotfromVirginiaremovedhisson’sloosetoothusingahelic
[originaltext]AsmallplanewithtwosickUSworkersarrivedsafelyinChilela
[originaltext]AsmallplanewithtwosickUSworkersarrivedsafelyinChilela
[originaltext]Franceisfacingpotentiallymorethan$1billioninlostrevenue
随机试题
A.exceptionB.ultimatelyC.embarrassD.conceptsE.toleranceF.oppr
Directions:Forthispart,youareallowed30minutestowriteacompositionon
[originaltext]AftersomeofDavidShulman’sfriendslostalmosteverything
Onmylastvisit,aboutthreemonthsago,mydoctorhadtoldmethatasa6-
下列各项中,运用普通股每股收益无差别点确定最佳资金结构时,需计算的指标是()。A
五脏共同的生理功能是A.实而不满 B.虚实更替 C.贮藏水谷 D.贮藏精气
病毒性脑膜炎的患儿取平卧位,上半身抬高20°~30°,其原理是A.利于降颅压
选择质量突破目标的工具是()。A.甘特图 B.散布图 C.排列图 D.
企业在财产清查中发现盘亏原材料,经查明,应由保险公司支付的赔款,应计人“管理费用
刘小姐年初将一笔100万元的资金投资在一个年收益率8%的投资项目中,大约经过(
最新回复
(
0
)