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  3. Packaging is a very important form of advertising. A package can sometimes mo

Packaging is a very important form of advertising. A package can sometimes mo

游客2024-01-16  52
问题    Packaging is a very important form of advertising. A package can sometimes motivate people to buy products. For example, a little child might ask for a breakfast food contained in a box with a picture of a TV character. The child is more interested in the picture than in breakfast food. Pictures for children to color or cut out, games printed on a package, or a small gift inside a box also motivate many children to buy products—or to ask their parents to buy for them.
   Some packages suggest that a buyer will get something for nothing. Food products sold in reusable containers are examples of this. Although a similar product in plain container might cost less, people often prefer to buy the product in a reusable glass or dish, because they believe the container is free. However, the cost of the container is added to the cost of the product.
   The size of a package also motivates a buyer. Maybe the package has "Economy Size" or "Family Size" printed on it. This suggests that the larger size has the most products for the least money. But that is not always true. To find it out, a buyer has to know how the product is sold and the price of the basic unit.
   The information on the package should provide some answers. But the important thing for any buyer to remember is that a package is often an advertisement. The words and pictures do not tell the whole story. Only the product inside can do that. [br] What do you think is the best title for the passage?
选项 A、How to Package a Product
B、How to Make an Advertisement
C、How to Sell Products
D、How to Attract More Buyers
答案 A
解析 主旨概况题。本文讲包装让购物者产生购物冲动的问题，它包含了两层意思，一是对于消费者来说，要注意不要只看包装不看内容；二是对于卖家来说，就是要注意如何包装产品了。因此A更符合这篇文章的标题。
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