2. 职称英语
  3. Mechanicorp’ s newest product costs so little to make that it appears doubtful t

Mechanicorp’ s newest product costs so little to make that it appears doubtful t

游客2024-01-13  35
问题 Mechanicorp’ s newest product costs so little to make that it appears doubtful the company will be able to sell it without increasing the markup the company usually allows for profit: potential clients would simply not believe that something so inexpensive would really work. Yet Mechanicorp’s reputation is built on fair prices incorporating only modest profit margins. The statements above, if true, most strongly support which of the following?
选项 A、Mechanicorp will encounter difficulties in trying to set a price for its newest product that will promote sales without threatening to compromise the company’ s reputation.
B、Mechanicorp achieves large annual profits, despite small profits per unit sold, by means of a high volume of sales.
C、Mechanicorp made a significant computational error in calculating the production costs for its newest product.
D、Mechanicorp’ s newest product is intended to perform tasks that can be performed by other devices costing less to manufacture.
E、Mechanicorp’ s production processes are designed with the same ingenuity as are the products that the company makes.
答案 A
解析 本题为“自上而下”的归纳题型，思维重点放在对逻辑层次结构的把握上。 Mechanicorp的最新产品成本很低，但Mechanicorp的信誉要想维护，其最新产品的销售价格只能在成本基础上加上合理的边际利润，因此其最新产品的价格依然很低。但同时潜在的顾客可能质疑价格低的新产品的有效性，于是产生了悖论：如果Mechanicorp在成本上大幅度加价，那么将损伤其reputation；但若其维护他的reputation，则潜在客户会对新产品产生怀疑.而(A)指出了这种情况，即Mechanicorp在维护其信誉的前提下的产品销售会受到质疑，因此(A)正确；(B)、(C)、(D)、(E)从上面段落中推不出来。
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