首页
登录
职称英语
Book ValueA Older people in particular are often taken
Book ValueA Older people in particular are often taken
游客
2024-01-09
46
管理
问题
Book Value
A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease being that. It even happens to Rupert Murdoch, a septuagenarian me dia mogul. Two years ago he bought MySpace, a social-networking site that has becomed the world’s largest. The other day, however, Mr Murdoch was heard lamenting that MySpace appears already to be last year’s news, because everybody is now going to Facebook, the second-largest social network on the web, with 31 million registered users at the last count Facebook was started in 2004 by Mark Zuckerberg, a student at Harvard and not even 20 a the time, along with two of his friends. The site requires users to provide their real names and e-mail addresses for registration, and it then links them up with current and former friend., and colleagues with amazing ease. Each Facebook ,profile" becomes both a repository of each user’s information and photos, and a social warren where friends gossip, exchange messages and "poke" one another.
B Facebook is generating so much excitement this summer that bloggers are likening Mi Zuckerberg to Steve Jobs, the charismatic boss of Apple, and calling his company "the nex Google" on the assumption that a stock market listing must be imminent. It may be. Mr Zuck. erberg has rejected big offers from new- and old-media giants such as Yahoo! and Viacom One of his three sisters, who also works for Facebook, has posted a silly video online that makes fun of Yahoo!’s takeover bid and sings about "going for IPO". And Facebook has advertised for a "stock administration manager" with expertise in share regulations. Yet Mr Zuckerberg insists that he is "a little bit surprised about how focused everybody is on the ’exit’." The truth is that he is sick of talking about it. The venture capitalists backing Facebook may want to cash out, but Mr Zuckerberg is only 23 and doesn’t need the money. He also happens to believe—rather as Google’s young founders do—that he can, and should, change the world. A flotation would be a big distraction.
C Metaphorically, Mr Zuckerberg views himself as similar to the pioneering Renaissance map-makers who amassed and combined snippets of information and then charted new lands and seas so that other people could use their maps to find, say, new trade routes. In Mr Zucker-berg’s case, the map charts human relationships. Whereas many of the other social networks on the web primarily help people to make new contacts online—whether for hanky panky, marriage or business—Mr Zuckerberg is exclusively interested in "mapping out" the "real and pre-existing connections" among people, he says.
D The fancy mathematical name he has for this map is a "social graph", a model of nodes and links in which nodes are people and connections are friendships. Once this social graph, or map, is in place, it becomes a potent mechanism for spreading information. For instance, he says, "we automatically know who should have a new photo album," because as soon as one person uploads it to the site, all her friends see it, and the friends of friends might notice too. Other social networks can also do this, of course, but Facebook is distinctive in several ways. First, it is currently considered classier than, say, MySpace. One academic researcher argues that Facebook is for "good kids", whereas MySpace is for blue-collar kids, "art fags", "goths" and "gangstas". Facebook’s roots are indeed preppie. Mr Zuckerberg took Latin, Greek and fencing at Phillips Exeter Academy and started Facebook at Harvard, after all. From there, it spread to other elite universities, and it only opened up to the general population last September.
E Mr Zuckerberg, however, thinks that the bigger difference is that Facebook is now becoming a "platform". By this he means that it is evolving into a technology on top of which others can build new software tools and businesses. In May, Mr Zuckerberg opened Facebook up for outsiders to do just that, promising that any advertising revenues that third parties collect within Facebook are theirs to keep. Already, thousands of little tools have been created that allow Facebook users to share and discover music, play Sudoku, lend each other money, and so on. These toys can then spread through the social graph. If one user plays Sudoku, his friends see it and might try it too. These innovative uses of the social graph are, in Mr Zuckerberg’s mind, the precise analogy to the trade routes that were found once the ancient mapmakers had done their part.
F Clever though this is, the comparisons to Mr Jobs and (3oogle are not merited yet. Mr Zuckerberg has evidently studied Mr Jobs’s speaking style closely; and just as Mr Jobs is known for his uniform of jeans and a black mock-turtleneck, so Mr Zuckerberg has turned his combination of Adidas sandals, jeans and fleece sweaters into a trademark. But he has not had the chance to prove whether he has Mr Jobs’s abilities to triumph over adversity and deliver not just one big idea, but a string of them.
G Mr Zuckerberg is about to be tested in two ways. A three-year-old lawsuit is coming to court in which he is accused, in effect, of stealing the idea for Facebook from three other Harvard students. If Facebook really is going to do a (3oogle and go public, he will have to convince investors that mapmaking can be a business. One of its investors recently said revenues might come to $100 million this year. But it is not clear how much of this comes from one big deal with Microsoft, which needs Facebook as a partner and might even like it as a division. Advertising, the obvious business model, does not seem to work well on Facebook, perhaps because people go there to socialise, not to shop. Trying to make money in other ways could be risky, since it might alienate users and damage the social graph. And it is, remember, awfully easy for one "next big thing" to be overtaken by the next. [br] *
选项
答案
G
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3346994.html
相关试题推荐
[img]2012q1/ct_egreqm_egreqtbz2_0258_20121[/img][br]Ofpeople20yearsofage
If65percentofthepeoplewhopurchaseacertainmodelofacararemale,what
PERCENTOFTHE300PEOPLEINGROUP1ANDTHE400PEOPLE
PERCENTOFTHE300PEOPLEINGROUP1ANDTHE400PEOPLE
[img]2015m7x/ct_egreqm_egreqtbz1_0073_20153[/img]Eachofthepeopleinthreegr
Agroupcancharteraparticularaircraftatafixedtotalcost.If36peoplech
Agroupcancharteraparticularaircraftatafixedtotalcost.If36peoplech
Toproduceaparticularradiomodel,itcostsamanufacturer$30perradio,and
Thereare10peopleinaroom.Ifeachpersonshakeshandwithexactly4otherp
Select3peoplefrom4couplestoformagroup.Twopeopleofonecouplecannot
随机试题
Thefollowingisawebsitepage.Readitcarefullyandyoumayfinditquiteimp
TheUnitedNationscelebratedthe60th【B1】______ofitsCharteronMonday,t
OneimportantuseofInternetiscommunicationbetweencomputerusersbye-m
[originaltext]W:(8)I’mworriedaboutMonday’sexam.M:(9)Takeiteasy.I’m
下列关于平地机的说法错误的是()。A.平地机是一种完成大面积土壤的平整和整形作
下三角矩阵A[0..8,0..8]如下所示,若将其下三角元素(即行下标不小于列下
脊髓损伤急性期康复目的错误的是A.防止卧床并发症 B.为以后的康复治疗创造条件
监造人员审查设备制造单位提供的文件,由监造人员对符合要求的资料予以签认的是()
关于采用自下而上策略的股票型基金。以下表述错误的是( )。A.股票投资比例主要
一般拔牙后多长时间可考虑固定义齿修复A.1个月 B.2个月 C.3个月
最新回复
(
0
)