首页
登录
职称英语
Green Wave Washes Over Mainstream ShoppingResearch in Britain
Green Wave Washes Over Mainstream ShoppingResearch in Britain
游客
2024-01-08
57
管理
问题
Green Wave Washes Over Mainstream Shopping
Research in Britain has shown that ’ green consumers’ continue to flourish as a significant group amongst shoppers. This suggests that politicians who claim environmentalism is yesterday’s issue may be seriously misjudging the public mood.
A report from Mintel, the market research organisation, says that despite recession and financial pressures, more people than ever want to buy environmentally friendly products and a ’ green wave’ has swept through consumerism, taking in people previously untouched by environmental concerns, The recently published report also predicts that the process will repeat itself with ’ ethical’ concerns, involving issues such as fair trade with the Third World and the social record of businesses. Companies will have to be more honest and open in response to this mood.
Mintel’s survey, based on nearly 1,000 consumers, found that the proportion who look for green products and are prepared to pay more for them has climbed from 53 per cent in 1990 to around 60 per cent in 1994. On average, they will pay 13 per cent more for such products, although this percentage is higher among women, managerial and professional groups and those aged 35 to 44.
Between 1990 and 1994 the proportion of consumers claiming to be unaware of or unconcerned about green issues fell from 18 to 10 per cent but the number of green spenders among older people and manual workers has risen substantially. Regions such as Scotland have also caught up with the south of England in their environmental concerns. According to Mintel, the image of green consumerism as associated in the past with the more eccentric members of society has virtually disappeared. The consumer research manager for Mintel, Angela Hughes, said it had become firmly established as a mainstream market. She explained that as far as the average person is concerned environmentalism has not ’ gone off the boil’. In fact, it has spread across a much wider range of consumer groups, ages and occupations.
Mintel’s 1994 survey found that 13 per cent of consumers are ’ very dark green’, nearly always buying environmentally friendly products, 28 per cent are ’ dark green’, trying ’as far as possible’ to buy such products, and 21 per cent are ’ pale green’ - tending to buy green products if they see them. Another 26 per cent are ’armchair greens’; they said they care about environmental issues but their concern does not affect their spending habits. Only 10 per cent say they do not care about green issues.
Four in ten people are ’ethical spenders’, buying goods which do not, for example, involve dealings with oppressive regimes. This figure is the same as in 1990, although the number of ’armchair ethicals’ has risen from 28 to 35 per cent and only 22 per cent say they are unconcerned now, against 30 per cent in 1990. Hughes claims that in the twenty-first century, consumers will be encouraged to think more about the entire history of the products and services they buy, including the policies of the companies that provide them and that this will require a greater degree of honesty with consumers.
Among green consumers, animal testing is the top issue - 48 per cent said they would be deterred from buying a product if it had been tested on animals—followed by concerns regarding irresponsible selling, the ozone layer, river and sea pollution, forest destruction, recycling and factory farming. However, concern for specific issues is lower than in 1990, suggesting that many consumers feel that Government and business have taken on the environmental agenda.
Questions 1-6
Do the following statements agree with the claims of the writer of Reading Passage 1? In boxes 1-6 on your answer sheet write
YES if the statement agrees with the claims of the writer
NO if the statement contradicts the claims of the writer
NOT GIVEN if it is impossible to say what the writer thinks about this [br] Mintel have limited their investigation to professional and managerial groups.
选项
A、YES
B、NO
C、NOT GIVEN
答案
B
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3345689.html
相关试题推荐
SportfishersintroducedtheZander,atypeofperch,toBritain’sriversandcan
Awidespreadconcerninearlyeighteenth-centuryBritainthattheinstitutio
Awidespreadconcerninearlyeighteenth-centuryBritainthattheinstitutio
In1919Britainexperienceditslargesteverreductioninindustrialworking
WhentheWellsDryUpA"EveryoneelseinBritain
WhentheWellsDryUpA"EveryoneelseinBritain
WhentheWellsDryUpA"EveryoneelseinBritain
WhentheWellsDryUpA"EveryoneelseinBritain
WhentheWellsDryUpA"EveryoneelseinBritain
WildHerdsMayStampedeAcrossBritainAAbout800,000he
随机试题
Theabsenceofno-faultdivorceinEnglandandWaleslooksupdated.Peoplest
GeneticallyModified(改良的)cropsareeverywhere.ItseemseveninEurope,st
关于抗震设计的高层框架结构房屋结构布置的说法,正确的是:()A.框架应设计成
防水混凝土的施工质量检验数量,应按混凝土外露面积每()抽查1处。A.50㎡
体现依法监管原则的行为包括() Ⅰ.监管机构的设置及其监管职权的取得,必须有法
仓库可分为集货中心、分货中心、转运中心、流通加工中心等,这种分类方式是通过(
银行业从业人员不包括()。A:银行工作人员B:信托公司工作人员C:货币经纪公
缩性鼻炎、干性鼻炎的是A.倍氯米松滴鼻液 B.麻黄素滴鼻液 C.复方薄荷滴鼻
患者,女,7岁,因颈正中部肿物来院求治。查体见肿物位于舌骨下部,质软,界清,与表
2x20年12月31日,甲行政单位财政直接支付指标与当年直接支付实际出数之间的差
最新回复
(
0
)