首页
登录
职称英语
【21】 [br] 【29】 [originaltext]Announcer: The start of a new academic year is a ch
【21】 [br] 【29】 [originaltext]Announcer: The start of a new academic year is a ch
游客
2024-01-07
69
管理
问题
【21】 [br] 【29】
Announcer: The start of a new academic year is a challenge for booksellers. Lee Rogers talks to one major book store manager.
Lee: Jenny Farrow, you’re the manager of Dalton Books - and you sell an awful lot of books to students, don’t you?
Jenny: Yes! We do.
Lee: How do you manage to make sure that you’re going to have the books students need when all the new courses begin?
Jenny: Basically, we make preparations long before they arrive. Like all other major book retailers, we have a database of information, and using that, we contact course convenors in May and ask them to send us their booklists.
Lee: How many books are we talking about?
Jenny: For one course?
Lee: Yes, as an example.
Jenny: An average course requires about 30 books. We ask lecturers to indicate whether a book is what we call ’essential’ reading ... you know, the students simply have to get it ... or whether it’s what they would term ’recommended’ reading or whether it’s just a supplementary text that they tend to refer to as ’background’ reading.
Lee: What about predicted buyers?
Jenny: It’s not a perfect system unfortunately. If a lecturer tells us that he expects us to sell 100 copies of a book, we know that we could actually sell anything from 50 to 150. That’s why in practice, when it comes to ordering, it’s a lot safer to go by the previous year’s sales figures - if that’s possible of course ... if we’ve sold the book before. We also build other factors into the equation including the type of course that the books are for, the students’ year group and a measure of our own judgement.
Lee: And these criteria make a fairly accurate guide?
Jenny: As accurate as we can be, yes.
Lee: What about the publishers? Do they take an active role in promoting new books?
Jenny: Certainly. The academic and professional publishing market is worth about f700 million a year, so publishers go to some lengths to make sure their books are known. The standard procedure they use is to mail out catalogues to lecturers or colleges and universities, that’s been the main form of promotion for years. Now, of course, they can also post details of new or revised works on websites. Some even go so far as writing individual letters to the appropriate lecturers in order to let them know what’s coming up.
Lee: The lecturers then contact you if they’re interested ...
Jenny: That’s right. The publishers send us - the book sellers - ’inspection copies’. Lecturers can then get a free copy and decide whether it’s going to be suitable for their course.
Lee: And how does it work with the students? What are they looking for and who helps them most?
Jenny: I think lecturers are best placed to understand the students’ needs. Often the critical issue is what represents value for money for students. This is more important than price per se.
Lee: Do students actually buy books before they start the course?
Jenny: Apparently a large proportion of students wait to see what they need. Students have a firm idea of what constitutes a good book so they tend to give themselves time to look at all the options before making a choice. They tend to go for books that are clear and easy to use. Often the texts that their lecturers recommend turn out to be too academic and remain here on our shelves.
Lee: Well that was Jenny Farrow ...
选项
答案
clear/easy to use
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3340684.html
相关试题推荐
Onthebeachtherewasacastofa______.[br]【15】______[originaltext]Pr
【31】[br]【40】[originaltext]Lecturer:Inthelastlecture,welookedatthe
【31】[br]【38】[originaltext]Lecturer:Inthelastlecture,welookedatthe
【31】[br]【36】[originaltext]Lecturer:Inthelastlecture,welookedatthe
【31】[br]【33】[originaltext]Lecturer:Inthelastlecture,welookedatthe
【31】[br]【32】[originaltext]Lecturer:Inthelastlecture,welookedatthe
【21】[br]【30】[originaltext]Tutor:Goodmorningeveryone.WellIthinkwecans
【21】[br]【29】[originaltext]Tutor:Goodmorningeveryone.WellIthinkwecans
【21】[br]【27】[originaltext]Tutor:Goodmorningeveryone.WellIthinkwecans
【21】[br]WhatdidRosieandMikerealiseaboutthetwotheatres?[originaltext]
随机试题
Discussion—about5minutesInthispartofthetestyouaregivenadiscussiont
[img]2022m3x/ct_ve01202001m_eillist_1248_220329[/img][br][originaltext]M:Wel
Allofthecellsinaparticularplantstartoutwiththesamecomplementof
Inthelatenineteenthandearlytwentiethcenturies,oneofthemostclearl
初中化学《一定溶质质量分数的氯化钠溶液的配制》
防水混凝土采用预拌混凝土时,人泵坍落度宜控制在(),坍落度每小时损失不应大于2
安全技术交底的主要内容包括( )。A.施工用电安全的措施 B.本施工项目的施
按照缴税标准可分为普通住宅和非普通住宅,非普通住宅的标准有( )。A.住宅小区
男性,60岁,因右侧腹股沟疝行手术治疗,术中见疝囊一部分由盲肠构成。 其诊断是
收取保费并按合同规定负责赔偿损失或履行给付义务的人是()。A.承保人 B.经
最新回复
(
0
)