首页
登录
职称英语
Narrator Listen to the lecture in business class[img]2011q1/ct_etoefm_etoef
Narrator Listen to the lecture in business class[img]2011q1/ct_etoefm_etoef
游客
2024-01-04
96
管理
问题
Narrator
Listen to the lecture in business class
[br] What is the main topic of this passage?
[Professor]
Anyone know Nike? I think all of you know it. Now, let’s tall about the history of Nike Company. With billions of dollars in annual sales and a logo recognized the world over, Nike reigns supreme in the athletic footwear and sports clothing market. It all began when Nike co-founders Bill Bowerman and Phil Knight met at the University of Oregon in 1957. Knight was a middle-distance runner and Bowerman was his track coach.
In 1964, shortly after Knight had earned his MBA, the two went into business together selling Japanese-made running shoes. Soon after, Bowerman began creating prototypes for athletic shoes based on his own designs. In 1967, he introduced a running shoe that was lightweight, yet durable.
In 1971, the company’s name became "Nike," and their trademark logo became the "Swoosh." The revolutionary Waffle outsole appeared the following year. Nile’s business went from good to better as more of the world’s athletes began wearing Nike’s Waffle-soled footwear. Like the many athletes it supplied shoes to, Nike was a rising star.
Throughout the 1970s and early ’80s, many runners, football players, and tennis players were competing-and winning-in Nike shoes. Despite the publicity, it was not until Michael Jordan entered the picture that Nike became a household name.
While still a rookie for the NBA’s Chicago Bulls, Jordan began endorsing Nike’s line of Air Jordan shoes. For the next 15 years, Jordan dazzled sports fans around the globe, all the while wearing Air Jordans. In 1989, Nike’s net income reached US$167 million. Bowerman and Knight had hit the big time.
Although most people associate the word "Nike’with sports shoes, the name was borrowedfrom a Greek goddess. The ancient Greeks often said, "when we go to battle and win, we say it is Nike!" The Swoosh on every Nike product represents the goddess’ wings and their power. A better name could not have been chosen for a company that has come to symbolize what this goddess represents: victory.
23. What is the main topic of this passage?
24. According to the passage, which of the following is true about "Nick"?
25. Which of the following is true according to the passage?
26. Which of following are two key reasons for Nick’s success?
Narrator Listen again to a part of the lecture ,then answer the question
27. Why did the professor say thisΩ?
"A better name could not have been chosen for a company that has come to symbolize what this goddess represents: victory."
28. Which of the following statement are true?
选项
A、The Victory of Nike.
B、A Big Brand For Sports.
C、A Big Success.
D、Please Believe Nike.
答案
A
解析
转载请注明原文地址:http://tihaiku.com/zcyy/3334343.html
相关试题推荐
StrategiesforeffectiveuseoflecturesDosome【L25】________【L26】________ands
StrategiesforeffectiveuseoflecturesDosome【L25】________【L26】________ands
StrategiesforeffectiveuseoflecturesDosome【L25】________【L26】________ands
TowhomdoesFrankthinkverticalgardeningwillmostlyappeal?A、Bigbusinesses
ChoosethecorrectletterA,BorC.[br]Howmanylectureswillastudenthave
Choosethecorrectletter,A,BorC.OnlineExchangeBusiness[br]Howmanyreg
Choosethecorrectletter,A,BorC.OnlineExchangeBusiness[br]Thewebsite
(Through)hisessays,poems,andlectures,RalphWaldoEmersonestablished(hims
NarratorListentoapartofadiscussioninabiologyclass.[img]2011q1/ct
NarratorListentoapartofadiscussioninabiologyclass.[img]2011q1/ct
随机试题
Long-distancerunnersmayattimesworryabouttheirhearthealthwhiletakin
[originaltext]M:Let’slookatyourproblem:youalwaysfailthejobinterviews
春江花月夜 3.基本要求: (1)试讲时间在10分钟之内完成; (2)
现有土地位置相同,但肥沃程度不同的优等、中等和劣等三块等面积的土地,其产量正好满
A.如题干所示 B.如题干所示 C.如题干所示 D.如题干所示
下列属于财政政策手段的是()。 A.放松银根B.转移支付 C.公开
全口义齿基托需压紧黏膜的区域是A.后堤区B.远中颊角区C.上颌牙槽嵴顶D.下颌牙
《准予就业最低年龄公约》规定,准许就业的最低年龄,不得低于完成义务教务的年龄,在
关于商标专用权的说法,正确的是( )。A.商标专用权包括使用权和禁止权两个方面
腰椎结核伴椎旁冷脓肿病灶清除术,切口愈合良好A.切口分类及愈合记录为“Ⅰ/甲”
最新回复
(
0
)