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  3. Some people say that advertising encourages us to buy things we really do no

Some people say that advertising encourages us to buy things we really do no

游客2024-01-03  65
问题     Some people say that advertising encourages us to buy things we really do not need. Others say that advertisements tell us about new products that may improve our lives. Which viewpoint do you agree with? Use specific reasons and examples to support your answer.
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答案 Do advertisements promote things we do not need or products that may improve our lives?
    Over the last twenty years the amount of advertising we are subjected to in our daily lives has increased dramatically. It has got to the point where one can hardly turn his/her head without seeing a wide array of media images. I tend to agree with the fact that advertisements more often than not persuade us into buying things that we do not need.
    Often it is difficult to discern what a product is from an advertisement. Advertisers prey on our basal emotions, conjuring strong relationships between our primary drives and their product names or logos. A prime example of this is perfume ads. In many of these types of advertisements there are women in compromising positions, but there is no mention of the actual product for sale. These ads draw us in and make us think that we can be better and more beautiful if we have the product.
    In addition to being manipulative, advertisements also fill our environments and our consciousness. There is no taboo venue for advertisements; they fill our televisions, radios, streets and elevators. Some advertisers have even taken to placing images of their products in our urinals or on boxers’ bodies. It is impossible to get away from them. To illustrate this point, all one has to do is to pick up a popular magazine. While flipping through the pages, one will most likely find that for every page of content there are at least two pages of advertisements. It should also be noted that a significant portion of this so called "content" is actually advertising in disguise.
    Finally, advertisements feed on our insecurities and often successfully convince us that we have no value to society without their products. Advertising was originally designed to showcase products and inform us as to how they can improve our lives. This harmless form has been replaced by a medium that viciously attacks our self-confidence and self-esteem.
    In conclusion, I posit that the main goal of advertisements is to convince us to buy things that we do not need. As globalization continues to shrink the world, advertising coerces all countries to become consumer nations.
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