2. 职称英语
  3. You will now read a short passage and then listen to a talk on the same academic

You will now read a short passage and then listen to a talk on the same academic

游客2024-01-02  10
问题 You will now read a short passage and then listen to a talk on the same academic topic. You will then be asked a question about them. After you hear the question, you will have 30 seconds to prepare your response and 60 seconds to speak.
Strategic Alliance
In business, a strategic alliance is a cooperative arrangement between two or more companies to pursue an agreed-upon goal while remaining independent entities. The arrangement may be permanent or temporary. The belief behind these arrangements is that the benefits of the joint effort will be greater than those available to individual efforts. While expenses, and risks are shared, and while there may be transfer of technology or exchange of some personnel, the profits are allocated separately. Also, the leadership of the participants remains independent, except for the stipulated projects.
Now hear a talk on the same subject.
Question: Using the information from the lecture, explain how the chocolate companies use the strategic alliance to increase their overall profits.
Today we’re going to continue talking about business cooperation. The form I want to look at now is the strategic alliance. Strategic alliance, it sounds like war, doesn’t it? The reality is a bit less exciting and a good deal more profitable, if all goes well. Let’s look at an example, OK?
Consider a small chocolate company. Call it Choco’s Pack! People like their chocolate, but its market share is fairly small when compared to the chocolate giants like Hershey. Consider now another candy brand, the Pralines. Down in Texas and the Deep South, pralines are a sweet made of butter, brown sugar, and pecans. But in the North not many people eat them or know what they are. It’s a big risk to sell anything unknown.
So the two chocolate companies hooked up. That way they could make the new candy, chocolate-covered pralines with no real rise in costs, new machinery, or real investment. And that new candy really took off and was selling well, and its market share expanded. So, like the old saying has it, ’ There is strength in numbers.’
选项
答案 The lecture is about an academic concept called Strategic Alliance which is a cooperative arrangement between two or more companies to pursue an agreed-upon goal while remaining independent entities.
The professor gives an example of strategic alliance.
In the case presented, a chocolate company has trouble competing against big companies selling chocolate. Also a praline company has trouble marketing goods outside the sweet’s native area. So the two companies agreed to market a new candy which is chocolate-covered pralines. The new candy therefore was a big success. The story illustrates how cooperation can yield advantages while avoiding risks.
解析     Strategic Alliance战略联合。其定义是：In business，a strategic alliance is a cooperative arrangement between two or more companies to pursue an agreed-upon goal while remaining independent entities．模版：The reading is about an academic concept called…将标题跟定义带入模版，即是对阅读文章的复述。
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