首页
登录
职称英语
Some consumer researchers distinguish (1) "rational" motives and "emotional"
Some consumer researchers distinguish (1) "rational" motives and "emotional"
游客
2023-12-27
72
管理
问题
Some consumer researchers distinguish (1) "rational" motives and "emotional" (or "non-rational") motives. They use the term "rationality" (2) the traditional economic sense that assumes (3) consumers behave rationally when they carefully consider all alternatives (4) choose those that give them the greatest utility (i.e., satisfaction). (5) a marketing context, the term "rationality" implies that the consumer selects goods based (6) totally objective criteria, such (7) size, weight, price, and so on. "Emotional" motives imply the selection of goods (8) to personal or subjective criteria—the desire (9) individuality, pride, fear, affection or status.
The assumption underlying this distinction is (10) subjective or emotional criteria do not maximize utility or satisfaction. (11) , it is reasonable to assume that consumers always attempt to select alternatives that, (12) their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based (13) the individual’s own needs as (14) as on past behavioral, social, and learning experiences. What may appear (15) irrational to an outside observer may be perfectly rational (16) the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image (such as a fragrance) is a perfectly rational form of consumer behavior. (17) behavior did not appear rational to the person who undertakes it (18) the time that it is undertaken, obviously he or she would not do it. (19) the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far (20) to suggest that emphasis (21) "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously (22) maximize their gains and minimize their losses; that they act not (23) subconscious drives but from rational preferences, (24) what they perceive to be (25) their own best interests. [br]
选项
答案
at
解析
结构搭配。 这里应该需要像when一样的连词,at the time可以作为连接词引导时间状语从句。
转载请注明原文地址:http://tihaiku.com/zcyy/3310784.html
相关试题推荐
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
AstudybyChineseresearchersshowsthat【C1】______couldhelpsmokersquits
随机试题
影响变压器励磁电感大小的参数有()。A.变压器的额定电压 B.变压器一次侧绕
教师成长与发展的基本途径主要有两个方面:一方面是通过_____培养新教师作为教师
(2016年真题)基金公司和代销机构共同为即将发行的新基金推介会聘请广告公司进行
带()的耦合电容器应无渗漏油,油色、油位正常,油位指示玻璃管清晰无碎裂。线路TV
某糖果企业为了调查糖果更换包装的效果,选取A超市为实验组、B超市为控制组,进行控
根据《建设工程施工合同(示范文本)》(GF-2013-0201),发包人责任和义
心肌细胞有效不应期特别长的生理意义是 A.使心肌不发生强直性收缩B.使心
关于地役权,说法不正确的是()。A.地役权是利用他人的不动产的一种权利
某工作的实际进度与计划进度如下图所示,错误的是()。 A.第4周末本工作实际
足月女婴,自然分娩,出生体重3kg,Apgar评分4分,抢救10分钟后评分9分。
最新回复
(
0
)